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Influence: Science and Practice (4th Edition) (Paperback) (平装)
by Robert B. Cialdini
| Category:
Business, Sales, Influence |
| Market price: ¥ 248.00
MSL price:
¥ 228.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
This is a superbly written treatise on the subject of influence! Robert Cialdini discusses six ways of influencing people - reciprocation, commitment, social power, authority, contrast, and scarcity. |
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AllReviews |
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Harold McFarland (MSL quote), USA
<2007-10-19 00:00>
I've reviewed many books on influence and persuasion and this is one of the top books in the category. Easy to read, excellent writing style, it is a hard book to put down and begs you to read it slowly so that you don't miss something important. One of the fun things about reading it is when the author makes a point and you can look back and realize that you have dealt with someone who used just that technique to get you to buy that candy bar, car, or change your mind about something.
Persuasive speaking is an important part of what I do and I am very successful at it. The ability to persuade others has been very hard to pass on to employees and other speakers who have asked me how I do it. This book allowed me to look at what I do and see how I can transfer that ability to others. It has also helped me see some of the tricks of persuasion that snare the unwary and how they are used by unscrupulous people.
Cialdini not only makes his case by carefully presenting the techniques and the experiments on which they are based, but also details how they are used and how you can use them. For each technique he also indicates how to know when it is being used against you and how to resist the influence.
A highly recommended book and one of the best on this subject, Cialdini's work is often quoted in other books on influence and persuasion.
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1 2 Total 2 pages 11 items |
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