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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Hardcover)
by Mark Joyner
| Category:
Sales, Marketing, Influence |
| Market price: ¥ 238.00
MSL price:
¥ 218.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Written in plain language and with great examples and analogies, this is a must read for those wanting to market their products with the power of words and psychology. |
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Author: Mark Joyner
Publisher: Wiley
Pub. in: September, 2005
ISBN: 0471738948
Pages: 240
Measurements: 8.8 x 5.8 x 1 inches
Origin of product: USA
Order code: BA00553
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- MSL Picks -
At around 200 pages, The Irresistible Offer is not exactly a hefty tome. Actually, author Mark Joyner had to use a few formatting tricks to get the book up to even that modest page count. One cannot guage the value of a book by its size, though.
In this easy to read text, Joyner presents information beyond value to any business person. Whether your business is online or offline, you can apply the lessons of The Irresistible Offer to your marketing and promotional efforts.
The book's subtitle, How to Sell Your Product or Service in 3 Seconds or Less, only tells part of the story. Yes, Joyner does focus a great deal of time on those things which have impact on a potential buyer or customer immediately. Because we are all barraged with information and sales messages on a continuous basis, it's so important as marketers for us to be able to break through the clutter and get our messages heard. This book definitely defines how that can be accomplished.
It's more than that, though. The Irresistible Offer also talks about how our marketing messages can be shared and spread - delving in to the essense of so-called "viral marketing". This is something you have probably heard about. Joyner does a great job of explaining viral marketing in an easy to understand way.
At all points of the book, clear examples are used to help make important points and show the principles being discussed. They help to make this book one you will read not just once, but probably many times.
(From quoting John Forman, USA)
Target readers:
Marketing and sales professionals
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Mark Joyner is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.
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From the Publisher:
Tic. Tock.
Tic. Tock.
Tic. Tock.
Three seconds.
That's all you've really got to make the sale.
With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quickly - The Irresistible Offer.
But what is The Irresistible Offer? Simply put, it's the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is so good and so easy to understand that buying from you becomes a no-brainer for your customers. But it's not a one-time special or a "unique selling proposition." The Irresistible Offer is the offer that defines your business and becomes your raison d'¿tre.
Want an example? Domino's Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn't refuse - "thirty minutes or less" or the pizza was free. The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how.
In The Irresistible Offer, author and New Marketing guru Mark Joyner defines and explains this revolutionary selling philosophy, uses real case studies to show it in effect, and helps you quickly and easily apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own. Plus, Joyner provides practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly.
For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead - so that customers find it, and your company, truly irresistible.
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| View all 16 comments |
Joe Sugarman (Chairman, BluBlocker Corporation) (MSL quote), USA
<2007-01-12 00:00>
The Irresistible Offer is the missing link in many marketing books. |
Howard Berg ("The World's Fastest Reader") (MSL quote), USA
<2007-01-12 00:00>
As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point. |
Dr. Joe Vitale (author of The Attractor Factor) (MSL quote), USA
<2007-01-12 00:00>
I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years. |
Randy Gilbert ("Dr. Proactive" host of The Inside Success Show) (MSL quote), USA
<2007-01-12 00:00>
If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business. |
View all 16 comments |
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