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The Virtual Handshake: Opening Doors And Closing Deals Online (Paperback) (平装)
by David Teten, Scott Allen
| Category:
Business, Communication, Network |
| Market price: ¥ 208.00
MSL price:
¥ 198.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
The Virtual Handshake is a resource for anyone trying to build a professional or personal network both online and offline. |
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AllReviews |
1 Total 1 pages 5 items |
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Roger E. Herman (MSL quote), USA
<2007-10-25 00:00>
Want to gain an advantage over your competition? Read this book and apply what you learn. Each chapter can make you money. That's a pretty bold assertion, but you're going to learn a considerable amount from this book...even if you think you already know everything about building contacts and business on-line. I gave up on the idea of turning corners down and started taking notes!
There is an incredible amount of information in these pages. Some you may look at as ho-hum or I-knew-that-already, but there won't be much. Maybe the net etiquette section. The content is cutting edge. I know, because our firm has a relationship with a company responsible for some of the technology they cite, and their launch was in March 2005. The notes in the back of the book are, by themselves, practically worth the price of the book. I would have liked the index to be a bit more comprehensive, but that's a minor point given everything else that's in this volume.
The authors repeat a theme throughout the book: the Seven Keys to a Powerful Network. The concept was presented nicely and interpreted well. Then, later in the book, we got more chapters on the theme again. In hindsight (book reviewers can do this), I would have liked to see the explanatory chapters pushed further to the front of the book. Of course, if the book designers had done that, I would not have been so excited about the terrific content I was getting before I was a third of the way through.
Whether you're looking for a spouse, a business partner, a venture capitalist, an employee, or new customers, this book will show you the techniques that work in today's electronic virtual world. It's a whole new ball game folks, on a new playing field with new rules. Teten and Allen are your coaches and, with this resource, you can be on a winning team.
Buy and use this book before your competitors do.
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Laurence Stybel (MSL quote), USA
<2007-10-25 00:00>
David Teton is CEO of Nitron Advisors, a research firm which provides hedge funds and other private equity funds with access to industry experts. Scott Allen is a consultant on online relationship management. This book serves two valuable purposes: it is a management overview of how digital relationships are a viable supplement to traditional communication methods. The second objective is a practical guide to using this new tool.
PRACTICAL
As an example of their practical orientation, I tend to use one or two
passwords for all my digital relationships. It is easier for me to remember but there is a cost. I increase my exposure to identity theft. The authors provide an easy way to use unique passwords for different registrations I complete. Instead of providing a specific word, they provide a clever conceptual framework that is easy to remember and can apply to any digital password chosen. Buy the book if you want to learn the secret.
They also provide concrete ways of managing E-Mail deluge.
CONCEPTUAL
I will talk about online dating and then tie it into business development.
Online dating is now a mainstream way of linking interested people together. Did you know that online dating is the largest legal segment of the U.S. online content industry, with 29% of all paid content spending in 2003? 20% of all European internet users use online dating sites each month. Match lists over 5% of the entire U.S. adult population on its website.
The authors argue that face-to-face methods for meeting people are inefficient: (1) you have geographical limits on the people you get to meet (2) you are locked into meeting people connected with your immediate social networks and (3) physical appearance has a disproportionate influence in the relationship. With online dating, you get a chance to meet people outside your functional, industry, or geographic communities. It is also possible to get to know the person's thoughts and values before seeing how the person looks. It is also possible to double check the person's story prior to a physical meeting. A Canadian study on dating found that people had as many uncomfortable experiences with online dating as with traditional methods of meeting.
Author David Teten and his wife met through an online dating service.
Face-to-face meetings are costly and time consuming. Digital relationships are inexpensive and time efficient. As search and transaction costs are reduced, volume of social contact increases.
Whether your interest is romance or business development, quantity of initial relationships can sometimes be of more value than quality of initial relationships. Get the quantity first and then mine for quality.
FOR SENIOR EXECUTIVES AND BOARD MEMBERS
In the "real world" middle management acts as intermediaries for the eyes and ears of decision makers. The digital world allows for some "disintermediation" of these secondary sources of information so that decision makers can make their own judgments with their own eyes and ears. Pentagon Generals and Presidents can jump over the chain of command and watch the battle in real time. Board members can jump over the chain of command and observe customer reaction by tapping into contact databases, blogs, and virtual communities. They can form their own conclusions independent of what they are told and even independent of their own limited face-to-face social networks.
Presidents should not be selecting bombing targets. And Board members should not be making conclusions based on reading a blog. But this information acts as a useful check & balance on what information is being distilled/cleansed prior to being sent. |
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Denise O'Berry (MSL quote), USA
<2007-10-25 00:00>
Scott and his co-author David Teten have really hit the nail on the head with this book. It's like a "how to" manual for smart business people who want to make the most of their online business networking.
They detail tons of case studies and examples of exactly how other business people have turned their networking gold into cash for themselves or their business. And they give you instructions and action steps on how you can make it work for you.
On top of that, Scott and David truly "walk their talk." As co-authors of this must have book on online networking, they never have met face-to-face. Using many of their own real life examples and those of colleagues they've met virtually, Scott and David show you how to leverage your online business network for maximum success.
This book is a handy guide that should be within quick reach for any small business owner who wants to learn the best way to maximize "who they know" in a minimum amount of time. |
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Dan Koifman (MSL quote), USA
<2007-10-25 00:00>
Before reading The Virtual Handshake, I didn't know much about the blogosphere and social software. It helped me understand, maneuver and build meaningful relationships in what may seem a cold and sterile technical environment. It is written in an informative style and made me laugh aloud on a few occasions. The book is a great starting point for any professional looking to learn the basics about building a virtual presence, blogs, social software.
The social software space is dynamically changing. The books website is a very helpful companion and can keep you up to date. And--of course-- is written in blog format.
The book inspired me to start my own blog.
As a side note, the authors were very helpful and quick to respond (within 30 minutes!). |
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J. S. Veitch (MSL quote), USA
<2007-10-25 00:00>
CEO's and business managers is general have been slow to get online. Those who have been early might have made all the mistakes, but a good number have also made significant money by trading with or doing services for somebody they first met online. Until now too many people have been unsure what to do "now that I'm online". The Virtual Handshake is a solution to that problem. It's plain and clear that what you do online is important, and the authors give you strong, specific and easily understood instructions about how to "do it" right.
For the business executive The Virtual Handshake has detailed instruction on the need to maintain both face to face and virtual communications. Managers tend to be siloed by their work. The Virtual Handshake tells you how to create an online presence that might attract to you the partners you need to succeed.
There is detailed help in the use of Blogs for that purpose by demonstrating your competence and knowledge in your posts. In the process you collect contacts with other people, most of those contacts being very weak connections. By controlling your use of email and lists and social networks like Ryze, you can develop from those weak connections a number of "strong virtual connections" with people who have skills and abilities that might be useful to you. One of the most impressive parts of the book for me was the section on building networks that were both large and diverse, and LinkedIn is the ideal tool for that.
There is very strong emphasis in the book on doing the right things, and in every chapter there is help and advice to make it possible for you too to succeed online. The last sections of the book focus on finding work, or finding the right staff, on marketing, making sales and building our businesses, essential tasks that are doable, with the right approach.
This book is worth every dollar of the price.
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1 Total 1 pages 5 items |
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