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Influencer: The Power to Change Anything (Audio CD)
 by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, Switzler


Category: Persuasion, Influence, Change, Leadership
Market price: ¥ 358.00  MSL price: ¥ 338.00   [ Shop incentives ]
Stock: Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ]    
Other editions:   Hardcover
MSL rating:  
   
 Good for Gifts
MSL Pointer Review: Claiming everyone can be an influencer, the author shows to us in an easy-to-understand way "the full array of strategies that successful influencers use every day to change lifelong habits and bring about improvements."
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  AllReviews   
  • McLaws (MSL quote), USA   <2007-12-19 00:00>

    I was both fascinated and inspired with Influencer. I consider the concepts and strategies in the book to be a well-charted road map to succeeding at change.

    After reading and re-reading the book, I have already begun to see practical application in my life. One of the profound ideas that I have taken to heart includes targeting just a handful of behaviors (what the authors refer to as Vital Behaviors). The idea that by changing just two or three bad habits or behaviors can make all the difference in whether you succeed at change is reassuring - if not inspiring. This concept makes challenges that once seemed intimidating and unattainable now manageable and achievable.

    And, the six source model is literally a researched formula for succeeding at changing those vital behaviors. It makes so much sense that problems cannot be solved with one influence effort alone, (I don't know why this concept didn't occur to me before) but that by using several motivational and enabling forces you can actually succeed where you've been falling short time and time again.

    The inspiration came by way of reading the moving case studies of people who are targeting both vital behaviors and applying them to the six sources of influence to solve some of the world's most devastating problems. These case studies propelled me through the book and showed me, literally, that any effort - even enormously devastating problems - can be solved.

    Influencer leaves you with nothing to chance and everything to gain when it comes to making important and necessary changes.
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