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BrandSimple: How the Best Brands Keep it Simple and Succeed (平装)
by Allen P. Adamson
| Category:
Branding, Marketing, Sales, Business |
| Market price: ¥ 170.00
MSL price:
¥ 138.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Combining theory and case study to amply illustrate the book's subtitle, this book is a must read for anyone interested in better understanding how to make a good brand great. |
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AllReviews |
1 Total 1 pages 8 items |
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Richard Edelman, President & Chief Executive Officer, Edelman Worldwide, USA
<2008-10-16 00:00>
In a world of information overload and lack of trust in major institutions, the power of a simple idea conveyed through branding is more important than ever. |
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Publishers Weekly, USA
<2008-10-16 00:00>
An unusually readable how-to book that will help anyone involved in branding understand what works and why. |
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Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg, USA
<2008-10-16 00:00>
Allen Adamson reminds us that a product is out there but a brand is in our mind. A great brand is based on a simple idea that is unique and relevant. He supplies guidelines and dozens of examples that will inspire the reader who is hoping to develop a breakthrough brand idea. |
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Eric Kessler, President, Sales and Marketing, HBO, USA
<2008-10-16 00:00>
BrandSimple is a must-read for building and maintaining a powerful brand. Adamson cuts to the chase on what's important for brand success. |
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Beth Comstock, President, Digital Media, NBC Universal, USA
<2008-10-16 00:00>
In this wonderfully engaging book, Allen Adamson explains why the best, most successful brands are based on ideas that are simple to understand. In a world inundated with brands, Allen makes it clear how and why the most powerful brands know the secret is simple.
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Kenneth Roman, Former Chairman/CEO, Ogilvy & Mather Worldwide, USA
<2008-10-16 00:00>
It takes a long time to build a brand and a long time to kill one, so it pays to know what you're doing. If someone asked me for one book to read on brands - what they are and how to build them, I'd direct him or her to BrandSimple. Allen Adamson has captured basic and enduring brand concepts, explained them lucidly, and demonstrated their validity with lots of relevant case histories. The book lives up to its title. |
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Kevin Keller, Tuck School of Business at Dartmouth, USA
<2008-10-16 00:00>
In this highly informative and entertaining book, Adamson cuts to the chase about what does and doesn't matter with branding. From his unique vantage point as a leader of the world's premier brand consultancy, he offers a wealth of examples to cogently argue that less can be more. Any marketer will enjoy and learn from this engaging book. |
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Peter Georgescu, former Chairman/CEO of Young & Rubicam and author of The Source of Success, USA
<2008-10-16 00:00>
In the new economic world order dominated by excess supply and a powerful drive toward commoditization, the future product and service winners will be the stronger brands. Allen Adamson's BrandSimple paves the way to the building of enduring, powerful brands. A must-read from one of the leaders of the world's greatest brand consultancy. |
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1 Total 1 pages 8 items |
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