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BrandSimple: How the Best Brands Keep it Simple and Succeed (Paperback)
by Allen P. Adamson
| Category:
Branding, Marketing, Sales, Business |
| Market price: ¥ 170.00
MSL price:
¥ 138.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Combining theory and case study to amply illustrate the book's subtitle, this book is a must read for anyone interested in better understanding how to make a good brand great. |
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Author: Allen P. Adamson
Publisher: Palgrave Macmillan
Pub. in: August, 2007
ISBN: 1403984905
Pages: 256
Measurements: 9 x 6.5 x 0.9 inches
Origin of product: USA
Order code: BA01500
Other information: ISBN-13: 978-1403984906
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- MSL Picks -
Allen's message and supporting stories are dead-on right, keep it simple stupid. Too many brand owners, brand managers and business managers seem to believe that branding is a complicated. This could not be farther from the truth and this book makes the case that focus and sticking to the basics will win every time. BrandSimple is one of those books which anyone who has any brand interaction should read every year as a reminder that the basics win.
(From quoting a guest reviewer)
Target readers:
All branding, product managment and marketing professionals.
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Allen P. Adamson is Managing Director of Landor Associates, New York, a leading brand development firm within global leader Young & Rubicam. He has worked with clients including GE, IBM, Procter & Gamble, PepsiCo, Pfizer, Philip Morris, and Verizon. He has appeared on The Today Show and CNBC, and is often quoted in The New York Times, The Wall Street Journal, Advertising Age, USA Today, and BrandWeek.
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From Publisher
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand’s true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right - and wrong.
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| View all 8 comments |
Richard Edelman, President & Chief Executive Officer, Edelman Worldwide, USA
<2008-10-16 00:00>
In a world of information overload and lack of trust in major institutions, the power of a simple idea conveyed through branding is more important than ever. |
Publishers Weekly, USA
<2008-10-16 00:00>
An unusually readable how-to book that will help anyone involved in branding understand what works and why. |
Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg, USA
<2008-10-16 00:00>
Allen Adamson reminds us that a product is out there but a brand is in our mind. A great brand is based on a simple idea that is unique and relevant. He supplies guidelines and dozens of examples that will inspire the reader who is hoping to develop a breakthrough brand idea. |
Eric Kessler, President, Sales and Marketing, HBO, USA
<2008-10-16 00:00>
BrandSimple is a must-read for building and maintaining a powerful brand. Adamson cuts to the chase on what's important for brand success. |
View all 8 comments |
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