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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)
by Al Ries, Jack Trout
| Category:
Marketing, Competitive strategy, Sales |
| Market price: ¥ 180.00
MSL price:
¥ 158.00
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
An all-time classic and bestselleron marketing indispensable to all marketing professionals. |
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Author: Al Ries, Jack Trout
Publisher: HarperBusiness; First Paperback edition
Pub. in: April, 1994
ISBN: 0887306667
Pages: 143
Measurements: 8.1 x 5.3 x 0.4 inches
Origin of product: USA
Order code: BA00259
Other information: ISBN-13: 978-0887306662
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Rate this product:
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- Awards & Credential -
The authors are among the most recognized marketing experts in the world. |
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- MSL Picks -
This is a great book. Al Ries and Jack Trout have done it again. These are the laws of Marketing - Immutable laws to say the least. I really enjoyed reading this, and highlighting the most important parts that I could use or gain something from. I would like to introduce you to 4 laws that were described, that I found quite interesting.
The Law of Mind (Law 3)"Thousands of would-be entrepreneurs are tripped up every year by this law. Someone has an idea or concept he or she will revolutionize an industry, as well it may. The problem is getting the idea or concept into a prospect's mind.".
The Law of Perception (Law 4)"The perception is the reality. Everything else is an illusion. Marketing is a manipulation of these perceptions. Marketing is a battle of perceptions, not products."
The Law of Perspective (Law 11)"Many companies find they need a quartely dose of couponing to keep sales on an even keel. Any sort of couponing, discounts, or sales tends to educate consumers to buy only when they can get a discount."
The Law of Acceleration (Law 21)"Successful programs are not built on fads, they're built on trends. But the best, most profitable thing to ride in marketing is a long-term trend. This is a law I will always try to remember."
I really enjoyed this Marketing book. Please have a read - it will increase your knowledge of this main area of business in today's global, brand-orientated, complicated market-place.
(From quoting Vaughan Allison, Japan)
Target readers:
All sales and marketing professionals.
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- Better with -
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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
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Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.
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From Publisher
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
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A reader (MSL quote), USA
<2007-01-16 00:00>
Want to sell more of your product? Want to know how to market effectively? Then you need to get this book. As a constant reader, I find that thinner books offer so much more than larger books. Why? Thinner books condense information into easy to understand rules, laws, and principles. Al Ries breaks down the rules of successful marketing down to just 22 laws, and he does a great job of explaining each. How much easier can that be? And you only need to remember just a few of them to market successfully. And though this book was not written to tell you exactly how you are going to make your product sell more, it will tell you your goals and destinations. This is the first book any marketer should read. Only then does it make sense to read the rest.
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A guest reviewer (MSL quote), USA
<2008-10-16 00:00>
This book really is a fundamental tool to fully understand the laws of marketing. It is timeless in it's application, as it filters down to the basics and sets guidelines for strategy in laying out a marketing plan for any given company. I personally used this book to great success, and greatly expanded my reach into the marketplace with my company. I suggest everyone starting out in business really study this book and know the contents cold. It will set you on the right path from the beginning. I found it to be a clear and concise text, as well as brilliant. |
Wing-sze Tai (MSL quote), USA
<2008-10-16 00:00>
This book mainly talks about "Positioning". How to position your product so that you can own a place in customer mind? To own a simple word in the prospect's mind that is not used by other companies, to give up some something, to find an opposite and effective attribute¡K¡K The 22 Immutable Laws of Marketing will give you a more detailed answer!
If you violate these 22 laws, your company will have to bear the risk! Why? As the laws are written based on the concept of "Positioning", if you cannot position your product well, much money will be wasted on irrelevant areas. There are many important decisions such as pricing, distribution, promotion, advertising that are made based on the position of the product. If the position is unclear, all these decisions cannot be made consistently and thus cannot deliver a consistent image to the customer, making it difficult for customer to put your product in their mind.
The book is very clear in the content and format. It brings out a great deal of marketing concept and at the same time clarifies a lot of incorrect concepts people in general have, giving us a clearer picture. Moreover, it divides the 22 laws into 22 chapters. Only by reading the title of that chapter can we easily know what that chapter is talking about.
It is also easy to understand. Ries and Trout can illustrate profound marketing concepts in very simple words, with the use of metaphor and real world examples. We can learn a lot from the success and the mistake from these real world applications. Though it is heard that the examples used are not up-to-date, I think it does not really matter as they can help me understand the law a lot.
I can say that I enjoy reading this book very much. I can get a lot of insights from it! |
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