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How We Decide (精装)
by Jonah Lehrer
| Market price: ¥ 269.00
MSL price:
¥ 208.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
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AllReviews |
1 Total 1 pages 6 items |
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Tom Vanderbilt(MSL quoted), USA
<2009-05-11 00:00>
Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what’s happening in our heads as we do so, and how we might all become better ‘deciders.’ Luckily, this one’s a no-brainer: Read this book. |
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Antonio Damasio (MSL quoted), USA
<2009-05-11 00:00>
Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions. |
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Dan Ariely (MSL quoted), USA
<2009-05-11 00:00>
Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser. |
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Chris Anderson (MSL quoted), USA
<2009-05-11 00:00>
Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he’s a master storyteller and one of the best guides to the practical lessons from new neuroscience. |
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Publisher's Weekly (MSL quoted), USA
<2009-05-11 00:00>
As Lehrer describes in fluid prose, the brain’s reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand themselves and their decision making. |
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Gilbert Taylor (MSL quoted), USA
<2009-05-11 00:00>
Various arenas such as athletics, finance, or combat illustrate Lehrer’s popular presentation of the neurobiology of decision making. Noting the traditional distinction between reason and emotion, Lehrer (Proust Was a Neuroscientist, 2007) readably impresses the point that emotion triggers quick decisions where time is critical, such as whether a quarterback should throw a pass or whether an officer should fire a missile at an unidentified target. Their real-life stories of how a good feeling committed them to action leads Lehrer into the anatomical substrates in play. Touching on the brain’s outer layer, the cortex, the neurochemical dopamine, and regions such as the amygdala, Lehrer describes what cognitive scientists think happens at a neural level. What about situations where time is less pressing and seems to allow rationality space to operate? Lehrer relates reason’s limitations, which bamboozle users of credit cards, patrons of casinos, and players of the TV game show Deal or No Deal. Despair not, however, that Lehrer chains people to their emotions: his tips about understanding their role in decisions provide reassuring conclusions. |
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1 Total 1 pages 6 items |
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