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Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success (平装)
by Kevin Freiberg, Jackie Freiberg
| Category:
Corporate history, Motivation, Corporate excellence, Business |
| Market price: ¥ 208.00
MSL price:
¥ 158.00
[ Shop incentives ]
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
NUTS! is a must read if you're interested in making your employees and customers raving fans of your business as much as those of Southwest Airlines. |
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AllReviews |
  1 2 Total 2 pages 15 items |
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Terry Kent (MSL quote), USA
<2006-12-27 00:00>
I am a Life-quester, always looking for adventure, passion, joy, and richness in life. What I've discovered is that I have to get out of the cave of my own little world and my own limited experiences and become enriched by the worlds and experiences of others. I use to be an adrenaline junky - now I am a total life passion junky. What does all this have to do with Southwest Airlines? Everything. When I can experience other persons in a process that transforms their lives, that creates a phenomenally successful business of unsurpassed value and service to their employees, customers and stockholders, that energizes, frees, and tickles everyone it (they) touches, I am transformed too.
Drink, swish, and swallow the power of SWA and the SWA story in. Then, if you are open and ready, let the creativity flow in you of how what they have done, do every day, and the fun and fulfillment they experience and bring to others open you, your team, your company, your agency, your life up to new wonders and successes that are waiting there, have been waiting, and will always be waiting just around the corner, for you to discover them.
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Stephen Sherlock (MSL quote), USA
<2006-12-27 00:00>
If you have not heard the story behind the success of Southwest Airlines, and it did not just happen over night, then this is the book for you. The theme of the free nuts and low price service is driven home with example after example of the "radical" approach that is part of their "standard operating procedures". The folks at Southwest Airlines are real. There is no reason to expect that they will not continue to succeed. The passion for life and service is what drives their success. It is significant that their stock ticker symbol is LUV. The only fault I find with the book is that it is overlong. The stories are seemingly never ending. Reading the first several chapters is enough to get the point. If you want, you can take these steps to your own life and business. There is nothing magical about nuts that confines it to Southwest Airlines. That more people and companies do not adapt this approach is what is nutty! |
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Mark McGregor (MSL quote), UK
<2006-12-27 00:00>
This book can be interpreted in several ways. If you want to look at it as a simple "we're Great!" story from Southwest then you can.
Alternatively you can read it as an instruction manual for how to "break the rules" and challenge the assumptions in any industry. The story of Southwest is more about just how successful a business can become by focusing on the needs of the customer, ignoring the traditional business rules and creating an attitude of "Can do" among your employees.
We know the model works, the success of Southwest proves it. We know the model is transferable - Easyjet have proved it. The real question is whether business leaders have the ability to either create or change their culture to one more focused around the customer. As with the Google story, Nuts! proves that measuring business success the old way produces the old results. Only by creating new and meaningful measures can you truly transform the rules of business.
Overall this book is packed with ideas big and small that can be taken away and applied in any business. It is especially well suited to start-ups and small organizations that can set things in place before growth. |
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Elijah Chingosho (MSL quote), Kenya
<2006-12-27 00:00>
The authors of NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, Kevin and Jackie Freiberg, came up with a captivating and hilarious book that reveal the ingredients that have made Southwest Airlines such a consistent success story. This is an airline that has defied industry norms of either red ink on the bottom line or very low profit margins of 1-4 percent. The airline invented its own business model avoiding the usual management fads such as business process reengineering, total quality management, change management and balanced business scorecard, among others.
The authors vividly describe the epic struggles the airline founders had to go through during the early years in their attempt to be allowed to provide passengers with value for their money, to enable hardworking people who had never flown before to be able to fly, to allow passengers to enjoy flights in the company of a team of happy cabin and cockpit crews who are all keen to delight the customer.
Entrepreneurs in any industry struggling to establish their businesses under the weight of ridiculous laws and red tape and big businesses that seek to reap monopoly or oligopoly profits will take comfort from the realization that with persistence, perseverance, determination, self-confidence, hard work and the desire to provide exceptional services to customers using dedicated and motivated workforce, they will always win in the end.
The book shows that a business that is innovative, has an intense liking of its people, enjoy delighting its customers, have a clear strategy articulated by visionary leaders is bound to be very successful and prosperous. Herb Kelleher and his merry team demonstrated that an airline business can be very profitable whilst maintaining exceptional safety records and high quality of services.
The book is recommended reading to those who want to learn to win in business using highly motivated people who are all keen to exceed customer expectations. |
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Paul Straus (MSL quote), USA
<2006-12-27 00:00>
Feel the LUV. If you're even remotely interested in one day building a successful business- you need to read this book. Find out how, in one of the most competitive, capital-intensive industries in the world, Southwest Airlines keeps winning.
Friebergs have explored the heart of this great company, and while the book is a little dated, and Southwest can hardly play the underdog anymore, or creep up on the competition - the company is still dedicated to the principles that made it great, and they're really just quirky on a whole different level now.
(In 2003 in the wake of 9/11, rising fuel prices - LUV, Forbes Magazine's most admired company for the last six years, made almost half a billion dollars in profit - more than all the other airlines combined.)
You simply have to read this book - if nothing else, it will inspire you and restore your faith in the ideal of a great business that cares about employees and provides customers with unparalleled service at a very reasonable price.
The principles they've used are universal - from using the SAME kind of airplane (the Boeing 737) to streamline the supply chain & training, and improve safety while controlling costs; to believing that the customer comes second - that taking good care of employees FIRST will ultimately lead to good morale, good service, and that will produce happy (and intensely LOYAL) customers. |
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1 2 Total 2 pages 15 items |
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