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The Goal: A Process of Ongoing Improvement (精装)
 by Eliyahu M. Goldratt , Jeff Cox


Category: Management, Theory of Constraints (TOC), Basics of running a business
Market price: ¥ 298.00  MSL price: ¥ 238.00   [ Shop incentives ]
Stock: Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ]    
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MSL Pointer Review: A ground-breaking fictional novel describing real business practices, The Goal is a valuable guide to business issues. It's also one of the bestselling business books.
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  AllReviews   
  • The Economist (MSL quote), UK   <2006-12-28 00:00>

    A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal.
  • Fortune (MSL quote), USA   <2006-12-28 00:00>

    Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums.
  • BusinessWeek (MSL quote), USA   <2006-12-28 00:00>

    Goldratt’s system, in essence, forces production managers and workers alike to coordinate their work-with an underlying principle in mind: that bottlenecks are what ultimately constrain the manufacturing environment.
  • Harvard Business Review (MSL quote), USA   <2006-12-28 00:00>

    This theory provided a persuasive solution for factories struggling with production delays and low revenues.
  • Success Magazine (MSL quote), USA   <2006-12-28 00:00>

    Goal readers are now doing the best work of their lives.
  • Emmanuel Anderson (MSL quote), USA   <2006-12-28 00:00>

    This is a great book for anyone, not just an engineering student to read without being forced to. It was a great book that as you read, made you want to keep reading. It's the type of book that a reader would try to read all in one day without even realizing it because it's very simple to understand and the problem of the book is a problem that all businessmen and women, not just engineers, have to deal with daily. I'm a person that hates to read and even for me this was a very enjoyable book.
  • A reader (MSL quote), USA   <2006-12-28 00:00>

    Even though the first edition of this book was 1984, the message is still applicable. The Goal of the business is to make money, and Goldratt tells us how in a very entertaining read. Subsequent books by several authors still mimic his theme of continual process improvement through the reduction of bottlenecks which uncovers still more areas for improvement. This is one book I always buy for new managers when they start their corporate journey. I bought this one for a new CEO friend of mine. He thought it was great!
  • Parmeet Kohli (MSL quote), USA   <2006-12-28 00:00>

    The Goal, by Eliyahu Goldratt, is a fictional novel describing real business practices. Most of the ideas and concepts discussed in the book can be applied in manufacturing and service environments. It teaches numerous strategies to manage a business prosperously. He deals with people facing day to day problems which can be related by managers at offices.

    Mr Goldratt describes the situation of a manufacturing plant manager, Alex Rogo, who is going through some rough time with personal and professional obstacles. Alex realizes he needs help when his plant is about to be closed since it was unable to meet the output requirements. In order to get help, he gets in touch with Jonah, a management consultant that made Alex see how the plant could be improved and conflicts between accounting and production could be solved. Through Jonah's suggestions, Alex identified production bottlenecks which were hindering the rate of production. Also he came up with ideas to overcome this bottleneck issue.

    Also Alex talks about Theory of Constraints where he shows how to identify the constraint, how it effects the production, cost per operations and quality of operations. The book has mathematical inductions of Theory of Constraints as well that try to explain it using the mathematical approach.

    In short, the book is useful in applying ideas to a production system and improving its organizational effectiveness and productivity. It also facilitates the concept of free up capital tied up in excess inventory along with reduced customer frustration. All these components make up a successful and prosperous production system which every manager dreams of.

  • Alexander Ratican (MSL quote), USA   <2006-12-28 00:00>

    The Goal is an allegorical story of a plant manager and how he was re-taught that every plant was run according to the same wrong model. The goal explains how the classical method of reckoning efficiency of production was wrong, and how it deceived its users that they were making parts cheap when they were tying up money in inventory and how operating expense was not what it cost to turn inventory into product, but a catch-all for people running around and doing what they think makes profit. According to this book, all the actions of this system can be measured in Inventory, Operating Cost, and Throughput. I personally really like this book. It gives dry, otherwise brain-breaking information in a fast paced, fun format, and has a lot of good lessons in it for any engineer or manager.
  • Louis Bermeo (MSL quote), USA   <2006-12-28 00:00>

    The Goal by Goldratt is a good read. I tried to read Deming in the past and even though he is a management genius his book put me to sleep at times, but the Goal was great! Half soap opera and half management, it held my interest while delivering the goods. Bottlenecks, excess inventories, and a management that wont shut up about "efficiency" reports make Mr. Rogo's life hell. In the end common sense and Industrial Engineering techniques prevail and Alex, along with his staff, learn to depend on themselves for solutions. They become their own guru's and no physicist is needed. So it is a great book that any management bound/engineering individual must read. I will finish off with a beloved quote from the book, " Do not let common practice replace common sense." That may not be the exact quote, but that is how I remember it. Thank you.
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