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The Tipping Point: How Little Things Can Make a Big Difference (平装)
by Malcolm Gladwell
| Category:
Non-fiction, Marketing, Sociology |
| Market price: ¥ 168.00
MSL price:
¥ 138.00
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
A light read in the line of Freakonomics instead of a serious research, this book helped define the importance of mavens and connectors in spreading ideas. Interesting and insightful. |
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AllReviews |
  1 2 Total 2 pages 14 items |
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Valeri Morgan (MSL quote), USA
<2006-12-30 00:00>
I was looking for an original and valuable present for my boyfriend. I am very pleased with my decision to buy this book. It draws from several areas of knowledge and Malcolm Gladwell is a very skillful writer. He knows how to engage you from the first page till the last one and keeps you wondering what more you will learn from this incredible book. My boyfriend said that the tipping point is one of the best, most valuable and eye-opening books he has ever received as a present. Well, I don't hear such compliment every day. It was such a small thing for me to give him a present and yet it turned so important for him. What better proof for Gladwell's thesis. I also agree that we all should start paying more attention to the small, small things and details from our daily lives and the result may astound us. It takes so little to even change someone's life for better. This is one of the books, which I definitely recommend. |
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An American reader, USA
<2006-12-30 00:00>
For all of the hype surrounding the Tipping Book, the book was a disappointment. In attempting to describe the phenomenon by which something "tips," The Tipping Point consists of clumsy clichés, folksy writing, and an absolute rudimentary analysis of a series of academic articles. It is clear that Gladwell is a skilled reporter - his tone is colloquial and his style simplistic; he takes every possible opportunity to divulge irrelevant details, i.e., an interview subject's polka dot dress or harsh demeanor - but this skill ultimately fails in a book that lauds itself as being original and innovative. In truth, the only original thoughts in the Tipping Point are clumsy words and phrases ("the law of the few," "stickiness," etc.) that Gladwell attaches to various actors and processes. He grossly simplifies various academic studies and popular events, manipulating them in every which way to create a seemingly coherent theory of how things "tip." Yet, most disheartening, is that this theory, which is built on straw to begin with, offers very little. Indeed, at its most basic level, the Tipping Point concludes that garnering the support of "connected" individuals is important for spreading phenomena, and that context or environment may matter. No kidding. Nevertheless, Gladwell's (simplistic) descriptions of various academic studies can make for an interesting read, but if readers hope to garner anything more than a rudimentary understanding of social phenomena, they better look elsewhere. For while the Tipping Point shrouds itself in a cloak of academic dignity, it's little more than a beach read, which is undoubtedly why it has done so well.
(A negative review. MSL remarks.) |
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An American reader (MSL quote), USA
<2006-12-30 00:00>
Before looking at any of the reviews for this book, It was referred to me by a professor. I found the book to be very educational and also exciting. Gladwell uses real life stories to help the reader get a closer look inside the business world. The book possesses its positive energy to the reader. It discussed how a simple idea can become an epidemic amongst people. By not using many business jargons Gladwell made his book easy to read. I would recommend this book not only to business people but to anyone who is interested in personal improvement in their everyday lives. |
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R. Eberz (MSL quote), China
<2006-12-30 00:00>
The Tipping Point was passed on to me by a good friend. It was interesting that I choose to read it when I was on a business trip in particular to stir up the interest that would create a tipping point. The book was a fascinating read, especially as I observed first hand the "connectors," "mavens" and "sale people" I met along the way. I appreciate the author's use of case studies and examples to bridge the reality gap in the theory. Of course the danger is to revert to labeling people and using them for ulterior purposes. While I discovered personally I fit the "maven" category best, I am not sure how I would feel if I discovered my friendship and insight was merely being used to create a tipping point. Tipping point is a double-edged sword that elevates the worth of some a devalues others. Great for sparking a movement, not so great for seeing worth in everybody. This said already I have used the principals discussed in Mr. Gladwell's book and have already seen some success. Perhaps I will update this review should we reach the "tipping point!" |
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1 2 Total 2 pages 14 items |
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