|
|
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by Malcolm Gladwell
| Category:
Non-fiction, Marketing, Sociology |
| Market price: ¥ 168.00
MSL price:
¥ 138.00
[ Shop incentives ]
|
| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
A light read in the line of Freakonomics instead of a serious research, this book helped define the importance of mavens and connectors in spreading ideas. Interesting and insightful. |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
Detail |
Author |
Description |
Excerpt |
Reviews |
|
|
|
Author: Malcolm Gladwell
Publisher: Back Bay Books; Reprint edition
Pub. in: January, 2002
ISBN: 0316346624
Pages: 304
Measurements: 8.2 x 5.5 x 0.9 inches
Origin of product: USA
Order code: BA00178
Other information:
|
|
Rate this product:
|
|
- Awards & Credential -
The National Bestseller (in North America) ranked #64 in books on Amazon.com as of November 27, 2006. |
|
- MSL Picks -
In The Tipping Point, Malcolm Gladwell gathers insightful and thought- provoking concepts to make his readers question, "Why didn't I think of that before?" Ever wonder why shows like Sesame Street and Blue's Clues are just so catchy? Or why diseases and crimes suddenly drop or increase? Or how hush puppies suddenly became the biggest trends? Gladwell sums it up in The Tipping Point. He has something to offer everyone.
The Tipping Point is not the easiest read. I found myself dosing off during some of the beginning sections. Some topics were unnecessarily too thorough and could have been better summed up while relaying the same message. Additionally, there were sections that were overdosed with examples while others proved to be useful. Having taken an introduction course to psychology, I found some of the points Gladwell made to be a bit repetitive and rather obvious; although, someone without such a background may find these ideas to be rather profound and mind-boggling. Despite all of this, the examples he used did helped bring reality to the somewhat drawn out explanations of the ideas he explored.
Although it is not the best written book, I definitely recommend it. I learned and acquired new information reading this book. I never thought suicide had qualities of an epidemic until I read Gladwell's section on the boom of suicide in Micronesia. Furthermore, Gladwell eloquently tries to tackle the issue of smoking in America, in a style that I have never seen before. He has done his research and has exhausted all avenues. Some sections were better than others, but I am sure that different sections will appeal to different people with different interests.
After finishing The Tipping Point, I felt as if something was missing. Yes, Gladwell told me what it meant to be a connecter and a maven in this whole process, but it seemed as if he was holding out on valuable information. Towards the end of the book, he goes more into the process about lighting the match, and making a big difference with small change, but not enough in my opinion. I think the readers of The Tipping Point may be in need of a follow up book. (From quoting Londa, USA)
Target readers:
General readers, but highly recommended to sales and marketing professionals, advertising practitioners and entrepreneurs.
|
|
- Better with -
Better with
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
:
|
|
Customers who bought this product also bought:
 |
The Blank Slate: The Modern Denial of Human Nature (Paperback)
by Steven Pinker
Undeniably intelligent and thought-provoking, this book is an insightful exploration of modern biological and philosophical issues on what it means to be human. |
 |
How the Mind Works (Paperback)
by Steven Pinker
Great book about how the brain works although some sections ramble a bit. |
 |
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Paperback)
by Steven D. Levitt, Stephen J. Dubner
Freaky, fun and thought-provoking, this wonderfully popular non-fiction book is full of weird insights and surprising conclusions. |
 |
Blink: The Power of Thinking Without Thinking (Hardcover)
by Malcolm Gladwell
Written in a forthright and conversational style, this book is an enlightening piece of work providing insight into the human brain. |
 |
The Wisdom of Crowds (Paperback)
by James Surowiecki
Combined solid ideas and research, the author of this great business book advocates diversity, independent thought, and collective wisdom to achieve maximum success. |
|
|
Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.
|
|
From the Publisher:
This celebrated New York Times bestseller now poised to reach an even wider audience in paperback is a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwell’s new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.
|
| View all 14 comments |
An American reader (MSL quote), USA
<2006-12-30 00:00>
This is a very interesting book. One of the most interesting book I read for a long time. I came upon this after reading Blink since there was advertising in that book...guess it worked...haha. The concepts are not totally new or ground-breaking but they are those common things that people never really explore and so when they come upon it with full analysis as the book gives to the reader, it becomes like "wow" to the reader. This book explores the cause of epidemics. Many people would be thinking, so what? Or they think of disease control and not really relate on how that affects them. But epidemics can be anything like how a shoe that has been around for so many years with sales going down each year, suddenly becomes the "it" thing to have. Or how crime can increase or decrease dramatically in a city. There are 3 factors that cause an epidemic: 1) messenger 2) message and how "sticky" it is 3) context. When I read this, I was like, "duh" except for the last item in the list which is not as intuitive and which I found rather fascinating. But there are many types of messengers such as the guy with all the connections or the guy with all the information who loves to spread it, or the sales guy who is very talented in spreading the message. Knowing such information, it is very thought-provoking in that you can cause an epidemic by knowing the three factors that can cause it. What these factors are and determining them are the keys though. |
Lemas Mitchell (MSL quote), China
<2006-12-30 00:00>
Essentially this book is about trying to create some popular interest in Sociology. To that end, the topics that the author chose are fairly decent and things that many people would like to know more about.
One criticism: Gladwell gave an example of the Tipping Point of an epidemic but chose to put it in the endnotes of the book. This would have been better placed in the text of the book with a lot of his lengthy discussion about Sesame Street left in the endnotes.
It may sound like a bit of a long shot, but it would also have been very nice to see some of his discussion about "stickiness" as it applied to good music. There are lots of good books that sell a lot of copies, but I wonder if the process for making a song "sticky" is the same as that for making a book of the same nature?
This is something that I could say about any of the topics in the book - It is nice to know a little about how "Divine Secrets of the Ya Ya Sisterhood" became famous, but there are other things that reached much larger audiences of people and therefore might have been more interesting if approached by the author. |
DeParto (MSL quote), USA
<2006-12-30 00:00>
The Tipping Point shows examples of how ideas are effectively communicated. Gladwell examines issues and subjects that have led to setting trends. He explores various subjects from history to sociology within a case study format that relate to his premise of the promotion of an idea or message by "word of mouth".
The Tipping Point is by no means an intense scientific study. However, it is an interesting study on how small ideas have drawn few followers, and later attracted a wider audience. Gladwell emphasizes the power of communication, and the appropriate channels that help to "spread the word" - connectors, mavens, and salesmen.
The Tipping Point raises interesting points that may allow readers to further ponder. It may also inspire those who may have innovating ideas that they would like to share with others. |
Yurdi (MSL quote), The Netherlands
<2006-12-30 00:00>
The Tipping Point is one of the most enjoyable readings I have ever had. Malcolm Gladwell, the young writer, has proved that he can change the way we look at the world around us. He presents a lot of new ideas that just unimaginable to many of us. For instance, I really admire his sharp analysis on "the law of a few", the role of context and the stickiness of the message. Indeed I agree that only a few people who reach a successful career because they have done it differently from most of other people. They are people who are positive, creative, self-motivated and most importantly having the capacity to convince other people. Those people have distinct characters that most of us fail to nurture. I very much enjoy the way Malcolm describes how big problems can be solved by accumulating small things and small steps. Wow, incredible and unimaginable. It really opens my eyes, then I conclude that "yes, we can do it too if we know the momentum". In short, a must read book! |
View all 14 comments |
|
|
|
|
