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The Tipping Point: How Little Things Can Make a Big Difference (平装)
by Malcolm Gladwell
| Category:
Non-fiction, Marketing, Sociology |
| Market price: ¥ 168.00
MSL price:
¥ 138.00
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
A light read in the line of Freakonomics instead of a serious research, this book helped define the importance of mavens and connectors in spreading ideas. Interesting and insightful. |
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AllReviews |
1 2   | Total 2 pages 14 items |
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An American reader (MSL quote), USA
<2006-12-30 00:00>
This is a very interesting book. One of the most interesting book I read for a long time. I came upon this after reading Blink since there was advertising in that book...guess it worked...haha. The concepts are not totally new or ground-breaking but they are those common things that people never really explore and so when they come upon it with full analysis as the book gives to the reader, it becomes like "wow" to the reader. This book explores the cause of epidemics. Many people would be thinking, so what? Or they think of disease control and not really relate on how that affects them. But epidemics can be anything like how a shoe that has been around for so many years with sales going down each year, suddenly becomes the "it" thing to have. Or how crime can increase or decrease dramatically in a city. There are 3 factors that cause an epidemic: 1) messenger 2) message and how "sticky" it is 3) context. When I read this, I was like, "duh" except for the last item in the list which is not as intuitive and which I found rather fascinating. But there are many types of messengers such as the guy with all the connections or the guy with all the information who loves to spread it, or the sales guy who is very talented in spreading the message. Knowing such information, it is very thought-provoking in that you can cause an epidemic by knowing the three factors that can cause it. What these factors are and determining them are the keys though. |
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Lemas Mitchell (MSL quote), China
<2006-12-30 00:00>
Essentially this book is about trying to create some popular interest in Sociology. To that end, the topics that the author chose are fairly decent and things that many people would like to know more about.
One criticism: Gladwell gave an example of the Tipping Point of an epidemic but chose to put it in the endnotes of the book. This would have been better placed in the text of the book with a lot of his lengthy discussion about Sesame Street left in the endnotes.
It may sound like a bit of a long shot, but it would also have been very nice to see some of his discussion about "stickiness" as it applied to good music. There are lots of good books that sell a lot of copies, but I wonder if the process for making a song "sticky" is the same as that for making a book of the same nature?
This is something that I could say about any of the topics in the book - It is nice to know a little about how "Divine Secrets of the Ya Ya Sisterhood" became famous, but there are other things that reached much larger audiences of people and therefore might have been more interesting if approached by the author. |
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DeParto (MSL quote), USA
<2006-12-30 00:00>
The Tipping Point shows examples of how ideas are effectively communicated. Gladwell examines issues and subjects that have led to setting trends. He explores various subjects from history to sociology within a case study format that relate to his premise of the promotion of an idea or message by "word of mouth".
The Tipping Point is by no means an intense scientific study. However, it is an interesting study on how small ideas have drawn few followers, and later attracted a wider audience. Gladwell emphasizes the power of communication, and the appropriate channels that help to "spread the word" - connectors, mavens, and salesmen.
The Tipping Point raises interesting points that may allow readers to further ponder. It may also inspire those who may have innovating ideas that they would like to share with others. |
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Yurdi (MSL quote), The Netherlands
<2006-12-30 00:00>
The Tipping Point is one of the most enjoyable readings I have ever had. Malcolm Gladwell, the young writer, has proved that he can change the way we look at the world around us. He presents a lot of new ideas that just unimaginable to many of us. For instance, I really admire his sharp analysis on "the law of a few", the role of context and the stickiness of the message. Indeed I agree that only a few people who reach a successful career because they have done it differently from most of other people. They are people who are positive, creative, self-motivated and most importantly having the capacity to convince other people. Those people have distinct characters that most of us fail to nurture. I very much enjoy the way Malcolm describes how big problems can be solved by accumulating small things and small steps. Wow, incredible and unimaginable. It really opens my eyes, then I conclude that "yes, we can do it too if we know the momentum". In short, a must read book! |
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Brandon Michael (MSL quote), USA
<2006-12-30 00:00>
I liked this book because Malcom Gladwell is a skillful writer who knows how to present you new and original ideas that engage your attention from the beginning and don't allow you to put down the book until you haven't finish it. I like to read bestsellers that help you to reach a new level of thinking such as the tipping point or performance such as scientifically guaranteed male multiple orgasms and ultimate sex. Life becomes more and more competitive and having an edge over the others is increasingly important. That's why I am thankful to Gladwell for his in-depth research and work on this book. It does have the potential to open your mind to a whole new way of looking at the world. He proves as much as he can that small events which seem disconnected or driven by other influences have significant impact and you may use to your benefit. His questions may challenge you and his answers may provoke you, but the book is valuable, entertaining and thought-provoking. |
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Joy (MSL quote), Japan
<2006-12-30 00:00>
After reading this book I have had many ideas about how to make my own life and the world in general a better place. Everything from doing community clean-ups and planting trees to improve a domestic crime situation to sending my brother stationed in Iraq ideas about positive small things they can do in the community there to bring about a change in that dire situation.
My idea is to get the military actively involved in building solar and wind power farms to create jobs, work with the locals and try to re-establish an energy system that is not solely dependent on the oil they are all fighting over. You might think that sounds like it wouldn't have any effect on the war and fighting over there, but after reading this book, you realize that any small, positive change can be the tipping point to make major changes in an epidemic- even in a war. We just need more mavericks and mavens in the military over there to see it through.
In the midst of all the depressing things happening around the world, it is so refreshing to read books like this that are looking at the way people can make small but positive changes in their own lives and the lives of others to make good things happen.
It is a quick and fun read, full of interesting case studies and research which backs up all of his arguments as well as personal interviews with people who influence change.
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Vinron (MSL quote), USA
<2006-12-30 00:00>
Malcolm Gladwell's The Tipping Point: How Little Things Can Make A Big Difference has been on the bestseller's list for quite some time and it is also one of the very few items that Amazon itself seems to care about, and with good reason. This book shows that even the smallest factors, even those that are often ignored, can bear a tremendous impact on the environment around them, in the same way that mosquito bites can cause malaria, the smallest amount of automobile emissions can lead to ozone depletion, and that the wrong kinds of experimentation can lead to devastating consequences. However, his book tends to focus on a variety of issues from a social perspective and many of his theories are supported with factual data and statistics. |
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Fred Amir (MSL quote), USA
<2006-12-30 00:00>
I am glad to see that this book is still on the bestseller list. And why not! It is filled with great insights and stories. I particularly liked the 150 rule, which states that in any organization once you reach 150 people, you should start a new division independent of the other ones. This rule allows for each division to work closely like a family, enhance communication within the division and achieve great results.
Also his story about the Broken Window theory and how it reduced crime in New York subway system is very encouraging. I think we can all apply this concept to our own problems at work and at home. Broken Window states that by resolving small issues we may end up solving bigger problems. Study this book carefully and apply its lessons.
I recommend this book highly to organizational leaders, which includes parents since they are the head of the family organization. |
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Pfeil (MSL quote), USA
<2006-12-30 00:00>
Staff writer for The New York Post, Malcolm Gladwell, explains what causes a concept, idea or item to become an epidemic in The Tipping Point. Using case studies the reader will relate to (Sesame Street, Blues Clues, Crime in New York City in the 90's, Hush Puppies, Paul Revere's famous ride North), Gladwell discusses how and why people react the way they do in certain situations and to certain ideas/items. You'll look at your friends, co-workers and family in a different way as you consider who is a Connector, Maven or salesperson, you'll consider the context in which something happens as opposed to just the action, you'll think about everyday happenings in a different way after you read this book.
Usually these books become repetitive and boring as you work your way through them. Gladwell does a great job of breaking up his subject matter and using case studies that are informative and interesting to keep the reader interested and focused on his message. A fast paced read for those enjoying a different subject matter. |
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Thomas Tunstall (MSL quote), USA
<2006-12-30 00:00>
Gladwell rightly points out that big change can come from unexpected places, at unexpected times. Very often, it also comes all at once. Makes sense. If the future could be predicted with precision, we could all do exactly average, all the time.
Look at the dotcom meltdown, which occurred when 90% of Wall Street investment analysts were still bullish. History doesn't arrive in a linear fashion - it cuts and weaves like a bad driver. Just watch what happens to real estate values now that interest rates have "tipped" upward. The problem, of course, is that tipping points are hard to spot before the fact. I offer for your consideration Trump and Kiyosaki (Why We Want You To Be Rich), who still tout real estate as a great investment. After it becomes obvious to everyone else, they will be saying that cash is king (again) |
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1 2 | Total 2 pages 14 items |
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