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Real Estate Rainmaker: Guide to Online Marketing (Hardcover)
by Dan Gooder Richard
| Category:
Real estate online marketing, Sales & marketing |
| Market price: ¥ 308.00
MSL price:
¥ 288.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
In this book Richard has boiled the complex world of real estate online marketing down to simple strategies novices and experts alike can put to use. |
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Author: Dan Gooder Richard
Publisher: Wiley
Pub. in: March, 2004
ISBN: 0471472239
Pages: 336
Measurements: 9.2 x 6.3 x 1.2 inches
Origin of product: USA
Order code: BA00884
Other information: ISBN-13: 978-0471472230
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- MSL Picks -
As a real estate agent or broker, would you like to double or even triple your income? Would you like to cut advertising and marketing expenses in half and keep more of what you bring in? Would you like to get more done in less time?
You can do all this and more by tapping into the power of technology to create an effective marketing campaign for your services. Dan Gooder Richard's Real Estate Rainmaker® Guide to Online Marketing walks you through the practical steps of building an e-practice brand with web domains, websites, and e-mail "drip" marketing systems. This practical, proven system uses real-world examples and straightforward guidelines to show real estate professionals how to generate more leads and more sales at the lowest possible cost.
Packed with hands-on tips and simple techniques that work for novices and veterans alike, the Real Estate Rainmaker® Guide to Online Marketing is an indispensable tool for real estate professionals who want new solutions and proven ways to use the Internet to increase business. By combining the cutting-edge online strategies and time-tested offline marketing techniques in this book, you'll have an effective, profitable marketing strategy up and running in no time.
Statistics show that almost three-quarters of all home buyers use the Internet during their search, yet hardly any buyers or sellers find their agent through the Internet. Those numbers prove that most agents are behind the technology curve and that only a few top sales agents have learned to take full advantage of the Internet. Not only can the Internet help you find buyers, but it can also help you find sellers! If you want to use the Internet to tap into a rich new vein of clients, this guide will show you how.
E-marketing isn't the only way to generate business, it's just an important piece in the whole marketing puzzle. Real Estate Rainmaker® Guide to Online Marketing will show you exactly how to design and implement an e-marketing strategy that will complement your offline marketing plan, improve your brand recognition, and bring in more leads and sales than ever before!
- From the publisher
Target readers:
Real estate agents or brokers
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Dan Gooder Richard is one of the real estate industry's leading authorities in marketing and lead management. He is the founder and President of Gooder Group, a publisher of real estate marketing materials since 1983, based in Fairfax, Virginia. Gooder Group publishes six monthly real estate newsletters and a wide selection of marketing tools, including website content, automated e-mail brochures, handbooks, postcards, print ad templates, a sales letter library, and more. He is also the author of Real Estate Rainmaker®: Successful Strategies for Real Estate Marketing, from Wiley.
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From the publisher
Learn the new rules of real estate marketing!
Old rule: Your website is all about you.
New rule: Your website is all about the customer.
Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.
Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.
These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the Real Estate Rainmaker® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy - with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the Real Estate Rainmaker® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
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| View all 5 comments |
A reader (MSL quote), USA
<2007-06-27 00:00>
Any agent, new or old, can use this one. I was actually looking for info to help me with my mortgage business - and this one delivered. It is for R.E. agents (actually Realtors), but alot of it could be used for almost any internet business. Teaches you how to make the center of your business your webpage.
Without getting into too much detail, this book covers topics such as: Why not to use your name as your domain name, how to use multiple domains, driving traffice to your website, capturing e-leads, follow up, turning leads into customers for life, email marketing, building an email database, using virtual assistants and more. In depth. This is the type of book I have been waiting for. |
Teller (MSL quote), USA
<2007-06-27 00:00>
This is the best book I've ever read on the subject of online marketing. One section alone, '75 Ways to Promote Your Site', is worth far more than the price of the book. When you factor in all the other practical advice, it's a must-read for any REALTOR® who is serious about making money on the Web. |
A reader (MSL quote), USA
<2007-06-27 00:00>
I truly enjoyed this book. It is a simple yet powerful guide to real estate e-marketing that really works. Dan Gooder Richard is in the trenches reporting on real life examples and telling what works and what doesn't. I use this book as a reference and a step-by-step guide. Get the book and get started maximizing your online business. |
A reader (MSL quote), USA
<2007-06-27 00:00>
Dan Gooder Richard really nails it with this second book. His first book was all about advertising and direct mail. This new book is all about websites and e-mail and how to use them for advertising. At last, the second half of the real estate marketing story has been told.
There are so many helpful hints in this book that it is hard to keep track. You have to read it a second and third time to really absorb everything. This is a must read for anyone interested in real estate marketing or marketing in general as the tips could be applied to many industries. |
View all 5 comments |
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