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My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley (Hardcover)
by Ben Casnocha , Marc Benioff (Foreword)
| Category:
Entrepreneurship |
| Market price: ¥ 268.00
MSL price:
¥ 248.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
The story is oriented around Ben's experiences as a teenager trying to deal with the pressures of "business" life, which is personal, educational, and emotionally deep. |
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Author: Ben Casnocha , Marc Benioff (Foreword)
Publisher: Jossey-Bass
Pub. in: May, 2007
ISBN: 0787996130
Pages: 208
Measurements: 8.9 x 6 x 1 inches
Origin of product: USA
Order code: BA00904
Other information: ISBN-13: 978-0787996130
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- MSL Picks -
Ben Casnocha started his first company at age 12. By the time he was 16, he was nominated for Inc. Magazine's "Entrepreneur of the Year" and was chairman of his second company, Comcate. While playing high school basketball and editing the school paper, Casnocha was also sneaking away to early morning flights for sales calls with customers. With the support and advice of some of Silicon Valley's brightest minds, Casnocha crammed a lifetime of business experience into just a few years, all of which he shares in this unique book.
My Start-Up Life is full of specific, actionable entrepreneurial advice from both the author and his "braintrust" of advisors on topics such as:
- The fuss about "passion" - and how to leverage yours
- Lucky or smart? How to be both
- Create and project Brand "Me"
- Becoming a corporate athlete
- "Life is a sales call"
- Taking mentoring relationships to the next level
- The road ahead: leadership in a global, fast-paced world
My Start-Up Life is more than a gee-whiz account from a precocious teenager - it is a serious yet entertaining treatment of the ups and downs of an entrepreneurial life and the sacrifices necessary to pursue a vision. Casnocha reveals practical tools for you to use to start your own business, or simply become CEO of your own life. Prepare to learn, laugh, and join the conversation!
- From quoting the publisher
Target readers:
Young or first-time entrepreneurs
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Ben Casnocha is a San Francisco–based entrepreneur, writer, student, and blogger. Currently 19 years old, he serves on the board of Comcate, Inc., the leading e-government technology firm he founded six years ago. In 2006, BusinessWeek included him on its list of "America's best young entrepreneurs."
His work has been featured on CNN and in USA Today. He will attend Claremont McKenna College after publication of this book. In his free time he indulges in passions for ping-pong, bow ties, and chess.
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From the publisher
Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea workand how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business worldnow it's your turn!
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| View all 6 comments |
Marc Benioff (MSL quote), CEO and chairman, salesforce.com
<2007-06-28 00:00>
You will enjoy this provocative, honest, and fun romp through an entrepreneurial achievement, which will leave you determined to embark on your own enterprising endeavor - and inspired to find your own way to make a difference." |
Chris Sacca (MSL quote), head of Strategic Initiatives, Google Inc.
<2007-06-28 00:00>
This is an inspiring perspective on the dynamics of succeeding in Silicon Valley. You may as well read this book today, because sooner or later we are all going to end up working for Ben. |
A reader (MSL quote), USA
<2007-06-28 00:00>
My Start-up Life is a rare 'business book' that is both entertaining as well as educational. Ben Casnocha, through the tale of his founding a technology company while in high school, has created a compelling, interesting and fun coming of age story - about both the young man himself as well as for the 'teen years' of his startup. This would be a great book to give to high school students who are interested in starting their own businesses - but it isn't just a 'kid' book. Quite to the contrary, entrepreneurs of all ages will find useful, hard-won lessons in Ben's story. Highly recommended. |
A reader (MSL quote), USA
<2007-06-28 00:00>
Bold, insightful, and clearly from the heart, Ben Casnocha's story is the manual for young people looking to join the adult world on their own terms. Throughout his book, Casnocha cleverly intertwines fundamental life lessons with genuine first-hand anecdotes. The result is a unique and astoundingly refreshing story that I urge everyone, young and old, to have on the top of their list for summer reading. |
View all 6 comments |
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