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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking (Hardcover) (Hardcover)
by Kevin Hogan
| Category:
Business, Sales, Persuasion |
| Market price: ¥ 258.00
MSL price:
¥ 238.00
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. A must read for anyone in sales - period! |
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Author: Kevin Hogan
Publisher: Pelican Publishing Company
Pub. in: May, 1996
ISBN: 1565541464
Pages: 288
Measurements: 9 x 5.9 x 1.1 inches
Origin of product: USA
Order code: BA00905
Other information: Language: English
ISBN-13: 978-1565541467
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Rate this product:
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- Awards & Credential -
Bestselling book. |
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- MSL Picks -
This is one of the more readable and comprehensive books on how to communicate with and influence others. It is complete, concise and well written. Kevin Hogan helps you stop thinking "magic" when it comes to persuasion and shows you the who, what, when, where, why and HOW.
If you are in an applied sales profession (entrepreneur, sales, marketing, attorney, etc.), use this book and you will see results in your business. If you simply want to learn how to better persuade and influence in all areas of your life (got kids?!), this book also will show you the way. Have fun as you read and apply to improve your life and relationships.
Target readers:
General readers.
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Kevin Hogan, Psy.D. is a fast-paced and dynamic speaker. He is the author of nine books including his newest, Covert Persuasion, Science of Influence, Selling Yourself to Others, The Psychology of Persuasion, Talk Your Way to the Top. He is an internationally recognized expert in selling strategies, body language and influential communication. He is a regular media guest and internationally known speaker and workshop leader. He has been featured in Success!, Selling Power, Redbook, Cosmopolitan, Woman's World, Complete Woman, The New York Post, The BBC, Mademoiselle, Wprost newsmagazine of Poland, and dozens of other publications and television shows. Kevin has spoken before packed auditoriums at MDRT (Million Dollar Roundtable) The Inner Circle, 3M, Cargill, Great Clips, Fortis Insurance, Twin City Life & Claim Association, US Bancorp, Lukasbank, Meespierson, and more! His mastery in the fields of non-verbal communication and influence make him one of the most knowledgeable, exciting, and effective corporate and business speakers in the United States.
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The difference between the impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships. You will learn cutting-edge skills in this presentation that will change the way you communicate forever. Kevin Hogan is recognized as America’s leading expert in the field of persuasion. His best selling book, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking is manifest before your eyes when you bring Dr. Hogan to your program.
Read the body language of others in a split second
Create rapport instantly with almost anyone
Learn how to predict the behavior of other people with accuracy
Help others see you as the answer to their problems
Close sales at three times your current ratio
Develop charismatic power, making you a magnet for wonderful people
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| View all 8 comments |
Eliot Hoppe (MSL quote) , Canada
<2007-10-22 00:00>
This book is a must read for anyone in sales - period
This is a very well written book. It is a great tool for anyone who makes a living by having to persuade and influence others. Kevin Hogan has a very simplified process with his "Paradigm of Persuasion" approach which is built on a win-win philosophy for both the seller and the customer.
I really like the detail and examples that the author has provided in this book. Dr. Hogan speaks to the "laws" of persuasion and various ethical persuasion techniques. He also describes in detail how non verbal communication and proxemics have a direct impact on the customer's buying decision criteria. This book also goes into great detail on building instant rapport with the customer and how to effectively communicate with the different personality styles.
This book is definitely one, that after you have read it, will become a reference book for years to come.
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Mr. G. May (MSL quote), England
<2007-10-22 00:00>
This book is where it all starts, fills in all the details others miss out and finishes all your curiosity about why and how to influence people.
The 9 laws of persuasion are real gems and can be easily and quickly be placed into any selling environment.
Reciprocity, Expectancy, Consistency the list is one in which you'll want to remember as you will rely on their information for many many years.
I can personally vouch that this book as well as other from Kevin Hogan has literally transformed my selling, my social interaction and career path.
I can not stress how much every person involved in persuading (every one) needs to own a copy of this master piece.
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Philip Hamilton (MSL quote), USA
<2007-10-22 00:00>
This book has so much valuable information to help you influence others to get more of the results you want. And it gives you this info in bite-sized chunks you can use and build on.
The book builds on the terrific work that Cialdini has done and reported in his books, which any student of influence will also buy and study. Hogan expands Cialdini's number of persuasion principles ("laws") from six to nine and fills the book with examples to teach you how to use them and scores of influence methods and techniques.
When we do choose to persuade someone, we want certain results. Anyone who consistently uses this book's simple model of outcome-based thinking will reap dollar benefits at least hundreds of times greater than the price of this book. And Hogan teaches you this in just ten pages.
Each chapter ends with a short summary in outline form. This helped me grasp the information the first time I read the book and has made it easy for me to quickly review the material when I've gone back to it.
I highly recommend that you buy and study this book, and then review the short chapter summaries from time to time.
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Todd H. Rogers (MSL quote), USA
<2007-10-22 00:00>
I read a lot of self-help books. I'm sort of on a never-ending quest to improve myself. I read this book at the same time I was reading Maslow's paper on human needs. The two dove-tail quite nicely.
For me, I'll put it this way. Each of us have about a dozen or so moments in our lives where we feel like me just made a huge stride forward; like some of life's biggest questions just got answered, and from that point, the world is never the same. It's a paradigm shift. We've all had them. This book was probably my most significant paradigm shift in my 34 years. It occurred to me that probably 90% of humanity goes through life asleep at the wheel, or dozing off. When you learn, and MASTER (that is key - mastery) the art of persuasion, you will then be able to master your own life, and thus speed up personal growth. It's a wake up call that, if heeded, will put you among the more enlightened people. Read it, then read it again, just to be sure. |
View all 8 comments |
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