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Cold Calling Techniques: (That Really Work!) (Cold Calling Techniques) (Paperback)
by Stephan Schiffman
| Category:
Cold calling skills, Telephone sales, Telemarketing |
| Market price: ¥ 118.00
MSL price:
¥ 98.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Solid, well written and worth reading and referring to, Schiffmans' book is a remarkable resource to help enhance your telephone cold calling techniques. |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
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Author: Stephan Schiffman
Publisher: Adams Media Corporation; 20 Anv edition
Pub. in: August, 2007
ISBN: 1598691481
Pages: 160
Measurements: 8.3 x 5.5 x 0.6 inches
Origin of product: USA
Order code: BA01312
Other information: ISBN-13: 978-1598691481
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- MSL Picks -
Like most small companies, getAbstract relies on our sales force to stay in business, and our sales force relies on Stephan Schiffman. His sales advice is simple, applicable and, above all else, effective. His work is full of tips that help you get better results. If you think that you don't need another book on sales, getAbstract would reply with a classic Schiffman: "You know, a lot of other people told me the same thing before they had the chance to see how this book could help them increase sales."
(From quoting Rolf Dobelli, Switzerland)
Target readers:
All salespeople, sales managers, customer service representatives, call center salespeople and sales trainers.
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Stephan Schiffman has trained more than 500,000 salespeople at such firms as AT&T, Chemical Bank, and U.S. Healthcare. He is president of D.E.I. Management Group and the author of such bestselling books as Closing Techniques (That Really Work!) and The 250 Sales Questions to Close the Deal.
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From Publisher
Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.
This easy-to-follow guide will help you beat today's cold calling obstacles such as voicemail, caller ID, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. Providing online resources, the anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business.
Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater.
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James Carter (MSL quote), USA
<2008-04-10 00:00>
I picked up this book, and several others, on cold-calling because I knew I just was not doing it the best way I could. I have been in sales for years and I HATE cold-calling. Who doesn't? This book helped me focus on what is really important - setting appointments and getting in front of the customer and provide personal contact. I lost that focus somewhere and my cold-calls were flat.
I sell HR and OD consulting and getting senior executives and HR Directors to give you the time of day is very difficult. Since reading the book and implementing his suggestions, I am much more comfortable cold-calling and setting 2.5 times as many appointments.
The book is easy to read and full of simple ideas and solutions, but if you don't implement the ideas, even the greatest of ideas won't work. Give this book a read. ... it is the best money I have spent in a long time.
Also, his ideas about getting people to call you back are so simple and effective, I almost laughed when I started receiving so many call-backs. Just goes to show you, give his ideas a chance, even if you think they won't work.
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Ron Lisy (MSL quote), USA
<2008-04-10 00:00>
An earlier edition of Stephan Schiffman's Cold Calling Techniques was one of the first sales books I purchased when a became an insurance agent in 1999.
The book gave a plan of action for setting appointments with business decision makers, and provided good workable techniques for making the calls that get the appointments. After all anyone with any sales experience knows, the more appointments you set, the more sales you will make.
The current edition, like the earlier one, is quick and easy to read, but a sales pro will be drawn in to re-reading several portions to get the valuable techniques being offered.
As I have gained experience, I make it a point to go back to Cold Calling Techniques to purge myself of any bad habits that can develop over time, and I find it valuable to this day.
My original copy is tattered and worn from being carried in my briefcase for five years, and re-read regularly. I am sure my new edition will look the same in time. |
Petrovsky (MSL quote), USA
<2008-04-10 00:00>
While times have changed, and different types of sales and salespeople have emerged, the concept of making a cold call hasn't changed much. This book is a MUST READ for any sales rep that must cold call (by the way, this is every rep in the world).
It spends some time on the mental concepts of cold calling, approaching the philosophy in many different ways. Everyone can find something to associate here.
It's the same thing with the scripts and approaches. Some people will find some of the corny or silly, but there are others that are right on the mark. Remember that a single approach doesn't work for every prospect.
It's also a quick read, with accountability and prescriptive assessments. I've read it several times and buy it for every salesperson whose ever worked for me. There's no better book on the subject. |
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