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Universal Principles of Design (Hardcover)
by William Lidwell , Kritina Holden , Jill Butler
| Category:
Design, Graphic Arts, Industrial design, Creation |
| Market price: ¥ 378.00
MSL price:
¥ 338.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
This wonderful and bestselling design book gets you thinking about design in new ways.
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Author: William Lidwell , Kritina Holden , Jill Butler
Publisher: Rockport Publishers
Pub. in: October, 2003
ISBN: 1592530079
Pages: 216
Measurements: 10.2 x 8.7 x 0.9 inches
Origin of product: USA
Order code: BA01334
Other information: ISBN-13: 978-1592530076
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- MSL Picks -
Universal Principles of Design is an accessible addition to design understanding. The information has been distilled into a consistent and clear format that allows key design principles to be quickly appreciated. It is the product of a considerable research endeavor; references sources are quoted allowing further exploration of the principles. The graphics and format, as to be expected in a book design of principles, makes delving into this book an enjoyable experience.
(From quoting John Webster, Australia)
Target readers:
A must-have for all graphic designers.
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William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute. Kritina Holden is a lead usability engineer at BMC Software. Jill Butler is the founder and president of Stuff Creators Design Studio. The authors live in Houston, Texas.
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From Publisher
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workÂ-until now.
Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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Shahr Yar (MSL quote), USA
<2008-04-17 00:00>
This is the most essential design book I've had the pleasure of learning from. If there was only one book I could only recommend to design students or for client education, this would be it! The organization of the book follows it's own principles, the content is specific and accurate, and it cites and gives credit where due (also promoting deeper study of a subject/concept). I truly value it because of the quality summaries of design principles I've learned elsewhere consolidated into one book. The ONLY thing I would change about the book is to use a Serif typeface on the body texts for better readability.
Excellent writing, excellent topical content, and excellent diagrams and examples.
My compliments to the authors, as well as Rockport (whose books I usually despise for lacking substance despite their nice graphics).
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R. M Zeitman (MSL quote), USA
<2008-04-17 00:00>
This isn't a book about design, it's a collection of distinctions revealing the human experience. I've already used many of them to improve my marketing materials, my websites, how I speak to clients, and how I relate to the world. It's a just a wonderful ontological exploration. The wonderful references alone justify the cover price. |
Richard Bird (MSL quote), USA
<2008-04-17 00:00>
The most irresistible book in design that I've seen for a very long time. Books are usually such a subjective thing that I don't normally insist on anyone reading the same things I do. But just published, this one should be required reading for designers of all disciplines, student or master. Clear, simple, clean and intelligent in its own design, too. |
Michael S. Mcguire (MSL quote), USA
<2008-04-17 00:00>
This book is an exceptional resource to anyone involved in a creative design discipline. Many of the principles and ideas have been explored in other books and publications, but they are assembled here into a single reference text that is easy to read, clear in communication and powerful in arrangement. A complete read will awaken the reader to a host of ideas that will support any ongoing creative work. The book describes each principle, and provides examples on the adjacent page in order to better emphasize the benefit of the idea. Not all examples are home-runs, but the collection of ideas and their sub-categorization based on occupation and taks makes for easy reference. Additional research, books, and web-sites are also provided for further learning. Design is currently very high-profile, and this resource will provide new ideas and enhance existing concepts.
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