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A Sense of Urgency (Audio CD)
by John P. Kotter
Market price: ¥ 258.00
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Author: John P. Kotter
Publisher: Brilliance Audio on CD Unabridged; Unabridged edition
Pub. in: September, 2008
ISBN: 1423369351
Pages: 128
Measurements: 7 x 5 x 1.4 inches
Origin of product: USA
Order code: BB00132
Other information: 978-1423369356
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John P. Kotter is Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world's foremost authority on leadership and change. His has been the premier voice on how the best organizations actually do change.
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From publisher
Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide.
Now, in Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.
Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.
In this exciting new book, Kotter explains:
- How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency - Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change - How to keep fanning the flames of urgency even after your transformation effort has scored some early successes
Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.
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