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The Art of the Advantage: 36 Strategies to Seize the Competitve Edge (Paperback)
by Kaihan Krippendorf
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Author: Kaihan Krippendorf
Publisher: The Strategy Learning Center
Pub. in: June, 2007
ISBN: 0976582341
Pages: 260
Measurements: 9.8 x 7 x 0.7 inches
Origin of product: USA
Order code: BA01597
Other information: ISBN-13: 978-0976582342
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Kaihan Krippendorf, for the past two years, has worked at McKinsey & Co. as an engagement manager for strategy and marketing with an industry focus on media and retail. Previous to McKinsey, Kaihan held various senior management positions at Deloitte Consulting, Matsumoto Group and Calhoun Baker. Mr. Krippendorf received his MBA from Columbia University and his BSE in Finance and Engineering from the University of Pennsylvania¿s School of Engineering and Wharton Business School.
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From publisher
Art of the Advantage brings to life the centuries-old thirty-six Chinese stratagems and explains how they can be applied to corporate or personal strategy. Author Kaihan Krippendorf shows how in using Chinese philosophy, companies can create unfamiliar, cutting-edge corporate strategies that are often unfamiliar to Western companies allowing them to take their western competitors unaware and make them more competitive. Throughout the book, Krippendorf uses ten case studies from the world's top business schools to illustrate his points.
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