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Arnoldo Haxis a professor at the Sloan School of Management at MIT. He has consulted for companies such as Merck, Saturn, and Motorola. He ives on Martha's Vineyard, Massachussets.

Dean Wildeis founder and Chairman of Dean & Company, a strategy consulting and investment firm. He lives in northern Virginia.

From publisher

Based on their acclaimed work with GM, Motorola, Coca-Cola, and other firms, Hax and Wilde offer a powerful new model for developing strategy for a globalized, deregulated, net-driven economy. It provides the key to integrating customers, products, and business allies into a management strategy sure to succeed.