The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Hardcover)
by Mark Joyner

Written in plain language and with great examples and analogies, this is a must read for those wanting to market their products with the power of words and psychology.

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits (Hardcover) (Hardcover)
by Ben Mack (Author), Mark Joyner (Foreword), Dave Lakhani (Afterword)

It tells the finer points of marketing, branding and selling straight. A valuable read for any business, big or small!