Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands [ILLUSTRATED] (Paperback) (Paperback)
by Martin Lindstrom, Patricia B. Seybold

Informative and inspiring, BRANDchild stands as one of the top references on marketing to young people.

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart (Hardcover)
by Gene Del Vecchio

Don’t miss out on this "marketing professionals’ must- read" if you market to kids.

How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by Jerry Zaltman

An unusual marketing book with profound insight into the role of subconscious in the consumer’s mind and how we can then take advantage of this discovery when we make decisions.

Emotional Branding: The New Paradigm for Connecting Brands to People (Hardcover)
by Marc Gobe, Sergio Zyman (Foreword)

Take advantage of the innovative concepts and programs taught by the author to meet the challenges of the new emotion-based economy.

What Clients Love: A Field Guide to Growing Your Business (Hardcover)
by Harry Beckwith

Written in no bull, no fluff style, this book is short, easy, and to the point. A valuable addition to a manager’s library.

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Hardcover)
by Mark Joyner

Written in plain language and with great examples and analogies, this is a must read for those wanting to market their products with the power of words and psychology.

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Paperback)
by Robert B. Miller, Stephen E. Heiman, Tad Tuleja

A perfect sales guide for salespeople who manage complex sales.

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition (Paperback)
by Jay Abraham

Loaded with useful tips, strategies and advice on how to "market" your business and how to set up and use alliances, this book is a brilliant resource of your marketing strategies.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)
by Al Ries, Jack Trout

An all-time classic and bestselleron marketing indispensable to all marketing professionals.

Selling The Invisible: A Field Guide to Modern Marketing (Hardcover)
by Harry Beckwith

An absolute masterpiece on service marketing, no, on both product and service marketing! Exceptionally witty and practical.