Selling to Big Companies (Paperback) (Paperback)
by Jill Konrath

A "must read" for anyone in sales attempting to get a "foot in the door" with large companies!

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know (Hardcover) (Hardcover)
by Jeffrey Gitomer

Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.

Influence: Science and Practice (4th Edition) (Paperback) (Paperback)
by Robert B. Cialdini

This is a superbly written treatise on the subject of influence! Robert Cialdini discusses six ways of influencing people - reciprocation, commitment, social power, authority, contrast, and scarcity.

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking (Hardcover) (Hardcover)
by Kevin Hogan

Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. A must read for anyone in sales - period!

Covert Persuasion: Psychological Tactics and Tricks to Win the Game (Hardcover)
by Kevin Hogan, James Speakman

This is a guidebook, a treatise on persuasion and an eye opening exploration into what is possible when persuasion is systematically and ethically applied.

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) (Hardcover)
by Thomas T. Nagle, John Hogan

One of those rare business books which is both academically sound and extremely practical, this book is the best pricing book hands down.

The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (Hardcover)
by Rafi Mohammed

Concise, enjoyable read that provides a framework in developing pricing opportunity strategy, "what is clear from this book is that you need to know what your customers value" (NYT).

Microtrends: The Small Forces Behind Tomorrow's Big Changes (Hardcover)
by Mark Penn, E. Kinney Zalesne

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (Hardcover)
by Chet Holmes

A powerfully inspiring sales book that will make you think, "Why this guy can do it?" Highly recommended.

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (Hardcover)
by Al Ries , Laura Ries