Raving Fans: A Revolutionary Approach To Customer Service (Hardcover)
by Ken Blanchard, Sheldon Bowles

In a time when customer service has become a core competency for firms this book teaches you ways how to turn customers into your Raving Fans.

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) (Paperback)
by Peter Kent

The first about search engine optimization, this book cuts through the nonsense, providing a clear and simple explanation of how websites reach top positions in search engines.

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly - Using Only Email (Paperback)
by Joe Vitale, Jo Han Mok

Well woth its weight in gold, this book is packed with much needed information about online ventures and practical guidelines for the Internet business success.

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Paperback)
by Jay Conrad Levinson

No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.

Ogilvy on Advertising (Paperback)
by David Ogilvy

A gold mine of ideas - an excellent introduction to the advertising world.

Unleashing the Ideavirus (Paperback)
by Seth Godin

Stop marketing at people and start marketing to them - from this book on!

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Hardcover)
by Robert Scoble , Shel Israel

Learn how blogging has changed business communications and what strategies businesses should consider when diving into the world of blogging.

Why We Buy: The Science Of Shopping (Paperback)
by Paco Underhill

This is a book both McDonalds and Ralph Nader would love - you'll learn about what happens from the parking lot to the checkout stand.

The SPIN Selling Fieldbook (Paperback) (Paperback)
by Neil Rackham

This book is a practical guide for implementing the principles learned in the original book about 'Spin selling' , and put into practice today's winning strategy for achieving success in high-end sales!

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits (Hardcover) (Hardcover)
by Ben Mack (Author), Mark Joyner (Foreword), Dave Lakhani (Afterword)

It tells the finer points of marketing, branding and selling straight. A valuable read for any business, big or small!