StorySelling addresses a key issue of relating to the customer - promote a decision-making on a human, personal and emotional level through the use of stories.
The book covers a wide spectrum from warm market to trade show marketing, showing you a simple way to describe the idea of network marketing and exactly how it works.
Featuring insights and advice from some of the world's most well-known sales gurus, such as Tony Robbins, Harvey Mackay and Tom Hopkins, this book is a sure-fire resource for aspiring sales people.
This is a superbly written treatise on the subject of influence! Robert Cialdini discusses six ways of influencing people - reciprocation, commitment, social power, authority, contrast, and scarcity.
Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. A must read for anyone in sales - period!
