This book is both a marketing primer and a snapshot of modern Chinese life, and is vital for students, business people, and even upper middle class Americans planning a trip to the PRC.
Wouldn't that be great if people remembered what you said and acted on it? What if people not only remembered and acted, but told hundreds of others who also acted and told? With this masterpiece, now you're really getting somewhere!
Starbucks is an amazing story - this company is a whole lot more than just a cup of fresh and wholesome coffee.This book attempts to explain the reason behind Starbucks' success using customer anecdotes, insider stories, and the business strategy.
This book gives an accurate and detailed description of the leadership prerequisites required to accomplish manufacturing change, rich with examples on how to enact a change initiative.
With a perfect story, making productive and smart changes happen much faster with great results, this little book is a remarkable companion to all fellow passengers in the never-ending journey towards The Great Change.
