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Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) (Paperback) (平装)
by Michael Michalko
| Category:
Business, Innovation, Thinkertoy, Creative thinking |
| Market price: ¥ 218.00
MSL price:
¥ 208.00
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
Thinkertoys will Supercharge your Creativity. Ideas are the fuel for the new millennium. This book is a power tool that will help you tap into hidden resources inside your head.
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AllReviews |
1 Total 1 pages 8 items |
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J. Reich (MSL quote), USA
<2007-07-04 00:00>
Cracking Creativity was the first book I read, and reviewed from Michael Michalko, and what a book! Thinkertoys is Michael's first book and my second read. I also own Thinkpack, a creative card deck. All spectacular!
In general, I would say that Thinkertoys is similar to Cracking Creativity, but Thinkertoys offers varied and many different creative techniques, "business creativity for the 90's." Michael explores artists, scientists, and numerous other creative thinkers to which seems the basis of his work. It's amazing the amount of material that was put into this book. Numerous quotes by Sun Tzu, there are also numerous diagrams and puzzles throughout this book. These mindbenders always seem to be related to the chapter, or the discussion at the time. These drawings, puzzles, and brainteasers really convey the message of what this whole book is about. That is what I like about this book is because it shows you, and you have to figure some things out.
The book is set up into 4 different parts. Part One: Linear Thinkertoys, Part Two: Intuitive Thinkertoys, Part three: Group Thinkertoys, Part Four: Endtoys. And in these areas there are numerous techniques, storylines, brainteasers, and flaming hot ideas. It's not hard to try most of the techniques. Most of them merely require a pencil, a piece of paper, a problem or an idea. Michael gives a "Blueprint" (i.e. summary) of every major technique that he covers in the chapters.
I have read other creativity books but Thinkertoys is very exceptional because it seems to me to be more proactive, I see the techniques and I immediately want to try them for myself. Thinkertoys is not just some dry language with endless paragraphs of explanation, as with some creativity books I have read. None of these other books will be mentioned here.
As I have used many of the techniques, I personally like SCAMPER. In addition, I also use "6 Questions" with SCAMPER, and I also use "In what ways might I?" I have set it up and I use like this: For example, I use SCAMPER first on a problem. If I'm stuck on SCAMPER, or the problem, I move to the "6 Questions." If I am still stuck, I then move and use "In what ways might I?" They are all interchangeable, and can be moved or reversed. See,
SCAMPER > 6 Questions > "In what ways might I?"
A powerful combination: SCAMPER
S = Substitute?
C = Create?
A = Add?
M = Modify
P = Put to other uses?
E = Eliminate?
R = Rearrange or Reverse?
6 Questions
Who? What? Where? When? Why? How?
In what ways might I?
This is my own little way to use some of the techniques. There is a large amount of techniques in Thinkertoys and some critical analysis may be in order when reading this book for deciding on which techniques to use. Simply, I use what I like most.
Michael Michalko was interviewed one time and asked about the vast amount of techniques available, his response was: "What's important, I feel, is that readers and clients should not try to memorize specific techniques; rather, they should try to remember the basic principles around which my work in creativity is structured." He also responded, and in essence, I think this comment covers Thinkertoys in general, Michael also said: "Once the basic principles are understood, I always encourage my clients to invent their own creative-thinking techniques."
After using quite a few of the techniques in Michael's two books, I have found some of the techniques becoming easier and reflexive. I have found myself seeing ideas and problems very differently without even concentrating on them; also, I have come up with my own ways to use some of techniques.
This book is a special find. Period.
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S. A. Corning (MSL quote), USA
<2007-07-04 00:00>
I coach an innovation workshop and provide each participant a copy of this book. The chapter on SCAMPER is worth the price alone. You will find each tool well explained with examples. The "Ideabox" is one of the best tools you can use which also has a section with good examples. The author's second book Cracking Creativity repeats most of the tools with less examples and more theory. I highly recommend this book as a reference for innovation tools.
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Mary Roush (MSL quote), USA
<2007-07-04 00:00>
As a learning solutions designer and trainer and as a targeted innovation facilitator, I have found this book of immense value for almost a decade. It provides step-by-step instructions for linear, lateral, and more intuitive thinking techniques - the closest thing to a step-by-step no-fail cookbook approach. The techniques are even organized (transparent to the non-professional user) to correspond with the KAI style-of-creativity scale. In other words, if you are left-brained OR if creativity means "make the thing better", you will like the techniques at the front of the book. The more naturally "right-brained" you are (i.e. Improve = make it different), the farther toward the back of the book you might want to go. There are also great business examples in this book - they illustrate applied creativity to create value in business...no taint of tutus and crayons and "far out" ideas here...the stuff that alienates some business folk from valuing the relevance of creativity in the workplace.
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Steven Chambers (MSL quote), USA
<2007-07-04 00:00>
It's rare to find a truly practical book, full of exercises to stimulate creative thinking and problem solving. Having used this book to lead small groups in problem-solving, and brainstorm techniques, I can say with confidence the exercises are intriguing, fun and effective. A great book. |
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A reader (MSL quote), USA
<2007-07-04 00:00>
Thinkertoys brings creativity to the business world with highly productive problem solving applications. This is truly a breakthrough book! Unlike the dry,pedantic tomes that compete with or preceded Thinkertoys, Michalko's book brings hands-on creative thinking to today's corporate America. My office copy is always within arm reach because the book gives me the tools needed for productive problem solving; my competitve edge!
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A reader (MSL quote), USA
<2007-07-04 00:00>
I picked up a copy of Thinkertoys over a year ago; since then, I've recommended it to many people. The exercises contained within the book are easy to follow, and often make believers out of those who consider themselves 'not the creative type.' I used the 'circle of opportunity' exercise when brainstorming with coworkers in my office...interestingly enough, the coworker who was most resistant to doing the exercise (she considers herself a very analytical, logical sort of thinker) came up with the best idea.
As a marketing/public relations consultant, Thinkertoys sits on my bookshelf right next to my thesaurus. It is an invaluable, easy to understand and enlightening tool.
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Mark (MSL quote), USA
<2007-07-04 00:00>
The first edition of this book became our bible for our brainstorming sessions which yielded incredibly profitable ideas for our company. We are true believers and are already reading and using copies of the new edition, though for the life of me I can't imagine how the book can be improved.
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Lee Say Keng (MSL quote), Singapore
<2007-07-04 00:00>
The first time I encountered 'Thinkertoys' it was actually the first edition released during the early 90's, when it was also about the time I began to explore the various options with regard to my mid-life transition. In fact, I had initially spotted an interesting review in the Entrepreneur magazine.
I managed to trace the publisher & had immediately ordered the first 100 copies for my debut bookstore. It became the best seller in my store for many years. Then came 'Cracking Creativity' a few years later as well as the accompanying brainstorming card deck, Thinkpak, to 'Thinkertoys'.
What impressed me most is not so much the creativity tools outlined in both books. In fact, the most productive learning experiences I got out of both books are a few very important things, which I would like to share with readers.
Let's take a look at Thinkertoys. In the Introduction, the author started off with a visual puzzle: 'Can you identify the figure below?'
Only by shifting your focus, you can then see the hidden word within the figure.
In the author's own words, "...by changing your perspectives, you can expand your possibilities..."
Let's move to 'Cracking Creativity'. In the Introduction, the author introduced a simple arithmetic equation: What is half of thirteen?
The subsequent passages as outlined in Part I: Seeing What No One else in Seeing, & Strategy I: Knowing How to See, by the author revealed the secrets to getting many possible answers (or perspectives) to the above equation.
No creativity tool outlined in the above two books (or elsewhere in the world, for that matter) can help you to become more creative until you fully understand - & appreciate - what the author is trying to drive home in his two books.
In a nut shell, it basically boils down to one important thing: Use - & enhance - your power of vision! or power of observation!
The author may not be the first person to postulate this crucial aspect of creativity.
I would consider Leonardo da Vinci to be the first person to have understood & practised it religiously. He said, among a few other things, LEARN TO SEE THE WORLD. In fact, he put a lot of emphasis on using your senses, especially your sense of sight.
Edward de Bono had also broached this valuable concept in his groundbreaking series of lateral thinking books, starting with 'Mechanism of Mind' in the 70's.
I have always believed that you can't do things differently until you can see things differently.
Learning to see the world anew & from different perspectives is imperative if one wants to be more creative.
According to de Bono, creativity starts at the perceptual stage of thinking. He terms it, First Order Thinking. He added very beautifully: "This is where our perceptions & concepts are formed, & this is where they have to be changed. Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic."
The creativity tools, whether they are from the author's books or elsewhere, will then automaticlaly fall into place & make more sense when you have first exercised your power of vision or observation.
Using any tool is a piece of cake, but changing one's perception - & maintaining fluidity of perception as well as having multiple perceptions - takes concerted efforts.
It is also important to take note that when things (or tactics) don't seem to work out as planned, always remember to check out your observations of the world first. Simply ask:
- what do you CHOOSE to see?
- where do you DIRECT your attention?
The second most productive learning experience I got from the above two books is realising that all thoughts are simply feats of association &/or juxtapositions - & the crux of creativity (in fact, also learning) are making associations &/or juxtapositions. [Tom Peters, in his wonderful book, Liberation Management, drives home with this insightful nugget: "The essence of creation - in all endeavours - is chance connections between ideas and facts that are previously segregated. Entrepreneurship is the direct by-product of chance, of convoluted connections among ideas, needs and people." According to Leonardo da vinci, everything is connected to everything else. My question: CAN YOU SEE IT?] The creativity tools outlined by the author are specifically designed for this purpose.
The third most productive learning experience for me is understanding the differential between productive & reproductive thinking. To paraphrase the author: "...in productive thinking, one generates as many alternative approaches as one can, considering the least as well as the most likely approaches...in contrast, reproductive thinking fosters rigidity of thought..." More relevant aspects about the significance of & more specific strategies to develop productive thinking are excellently covered by the author in 'Cracking Creativity'.
To end this review, & in the light of what I have written, I would consider the author's two books as the dynamic duo...to be among the best in the genre!
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1 Total 1 pages 8 items |
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