Customers who bought this product also bought:

	KFC in China: Secret Recipe for Success (Paperback) by Warren Liu
	Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy (Paperback) by Sea-Jin Chang
	Guts!: Companies that Blow the Doors off Business-as-usual (Paperback) by Kevin Freiberg Fifteen companies, hundreds of examples, and loads of specific steps-all incorporated in an entertaining and inspiring story depicting the power of gutsy leadership.
	Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company [ILLUSTRATED] (Paperback) by Owen W. Linzmayer Definitive text about the history of Apple Computer as well as the fall and rise of Steve Jobs.
	Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success (Paperback) by Kevin Freiberg, Jackie Freiberg NUTS! is a must read if you're interested in making your employees and customers raving fans of your business as much as those of Southwest Airlines.
	The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover) by Joseph Michelli Starbucks is an amazing story - this company is a whole lot more than just a cup of fresh and wholesome coffee.This book attempts to explain the reason behind Starbucks' success using customer anecdotes, insider stories, and the business strategy.

Greg Niemann, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.

From publisher

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies.

For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey-one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash-a model that is still reflected in UPS culture today.

Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.