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Predictably Irrational: The Hidden Forces That Shape Our Decisions (精装)
by Dan Ariely
| Category:
Popular economics, Economics, Behavioral economics, Decision-making |
| Market price: ¥ 268.00
MSL price:
¥ 228.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
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MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Lucid, engaging and instructive, Predictably Irrational is a persuasive rational analysis of our irrationality. |
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AllReviews |
1 Total 1 pages 9 items |
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Publishers Weekly (MSL quote), USA
<2008-03-05 00:00>
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
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Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness, USA
<2008-03-05 00:00>
PREDICTABLY IRRATIONAL is a charmer-filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making. |
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James Surowiecki, author of The Wisdom of Crowds, USA
<2008-03-05 00:00>
Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good. |
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Charles Schwab, Chairman and CEO, The Charles Schwab Corporation, USA
<2008-03-05 00:00>
The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes. |
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Jerome Groopman, New York Times bestselling author of How Doctors Think, USA
<2008-03-05 00:00>
A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled. |
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James Surowiecki, author of The Wisdom of Crowds , USA
<2008-03-05 00:00>
Filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision making. |
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Daniel McFadden, 2000 Nobel Laureate in Economics, Morris Cox Professor of Economics, USA
<2008-03-05 00:00>
This is going to be the most influential, talked-about book in years. It is so full of dazzling insights-and so engaging-that once I started reading, I couldn’t put it down. |
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George Akerlof, 2001 Nobel Laureate in Economics, Koshland Professor of Economics, USA
<2008-03-05 00:00>
Predictably Irrational is wildly original. It shows why--much more often than we usually care to admit-humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser. |
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Charles Schwab, Chairman and CEO, The Charles Schwab Corporation , USA
<2008-03-05 00:00>
The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes. |
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1 Total 1 pages 9 items |
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