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Yes!: 50 Scientifically Proven Ways to Be Persuasive (精装)
by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
| Category:
Persuasion, Influencing skills, Communication skills |
| Market price: ¥ 270.00
MSL price:
¥ 218.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
In this book, Cialdini Hits another Home Run with Updated Persuasion Tactics. By making small changes in the way you ask for something, you can increase how often people say yes. |
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AllReviews |
1 Total 1 pages 5 items |
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Jeffrey Pfeffer, professor, Stanford Graduate School of Business, author of What Were They Think, USA
<2008-09-09 00:00>
This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book. |
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Warren Bennis, Distinguished Professor of Business, author of On Becoming a Leader, USA
<2008-09-09 00:00>
Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own. |
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Daniel Finkelstein, Comment Editor, The Times (London), UK
<2008-09-09 00:00>
Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out! |
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Dale Dauten, nationally syndicated King Features columnist and author of The Gifted Boss, USA
<2008-09-09 00:00>
If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it. |
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Publishers Weekly, USA
<2008-09-09 00:00>
Meld[s] social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior... illustrate[s] the simple and surprising approaches that can hone a company's marketing strategies. |
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1 Total 1 pages 5 items |
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