|
|
Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) (Hardcover)
by Michael Masterson
| Category:
Entrepreneurship, Venture business, Self help |
| Market price: ¥ 288.00
MSL price:
¥ 258.00
[ Shop incentives ]
|
| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
Few entrepreneurship books have anything remotely resembling the clarity in Ready, Fire, Aim. Highly recommended to all entrepreneurs.
|
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
Detail |
Author |
Description |
Excerpt |
Reviews |
|
|
|
Author: Michael Masterson
Publisher: Wiley
Pub. in: January, 2008
ISBN: 0470182024
Pages: 375
Measurements: 9.1 x 6.3 x 1.4 inches
Origin of product: USA
Order code: BA01196
Other information: ISBN-13: 978-0470182024
|
|
Rate this product:
|
|
- Awards & Credential -
One of the best written books for new entrepreneurs. |
|
- MSL Picks -
Masterson, strong ego and all, comes right out and let's you know that you need help in the form of other people in this journey. He gives you a ballpark formula for estimating the numbers of employees you'll want to have at various levels of business growth. Most entrepreneur's never think of such a notion.
Section two of the book begins with one of the most important factors business people should know and don't. The question is, what % of time and money needs to be spent on selling vs. everything else. Masterson has the right answer. If people stop reading the book right here, they will have gotten their money's worth. Most people start a business thinking that the products and services are the focal point. There's no doubt they are crucial, but the focal point is elsewhere....
Page 57 has the most important piece of wisdom in the book... it's one of the hardest things for entrepreneur's to do, but one thing is certain, it will make or break you in business. Masterson is clear cut in his description.
The remainder of Chapter Four contains basic advice... that almost no one will follow and it will cost them their business if they don't.
Chapter Five, Masterson gives the reader his Optimum Selling Strategy. A very frank and transparent look at his personal marketing strategy and philosophy which I found thorough and easy enough to model for most of the startups I've helped with.
Next up is a discussion of writing copy. Not much is more important in business and Masterson does a nice job of laying out a solid strategy here.
As the book evolves, Masterson reveals what all those who are successful and respected in the information business know. You have to give a far more than you expect in return to succeed. There may be no greater truth.
It's hard in the short run to do this because people see themselves as working for "free." But the fact is that you are a farmer planting seeds. Masterson calls "The Hoarder" the person who wants to give others little so he has much for himself...and he dismisses the notion as insane (my word, not his).
The rest of the book is filled with useful tactics and strategies.
The book is worth far more than the price asked. One of the great things about reading a book written by someone with a...significantly large ego is that they tend to impress or try and impress you with what they know.
Fortunately Masterson does just that.
I don't know Michael personally though we've been in similar businesses for years. After reading this book a solid respect for his wisdom, intelligence and foresight has been solidified within.
I will recommend this book to all readers of Coffee with Kevin Hogan and particularly those who are thinking about going into biz for themselves.
Really well done, easy to read, perhaps life changing.
(From quoting Kevin Hogan, USA)
Target readers:
Experienced, budding and would-be entrepreneurs.
|
|
- Better with -
Better with
Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date
:
|
|
Customers who bought this product also bought:
 |
Giants of Enterprise: Seven Business Innovators and the Empires They Built (Paperback)
by Richard S. Tedlow
|
 |
Bankable Business Plans (Hardcover)
by Edward Rogoff, Jeff Bezos (Forward)
Bankable Business Plans is an extraordinary resource for anyone who is working on a business plan. |
 |
Rules for Renegades: How To Make More Money, Rock Your Career, and Revel in Your Individuality (Hardcover)
by Christine Comaford-Lynch
Authentic, inspiring and motivating, this bestselling book shows you many wonderful tools to launch and build a business dynasty with a revealing and brave truth and feelings of the writer. |
 |
Angel Investing: Matching Startup Funds with Startup Companies - A Guide for Entrepreneurs, Individual Investors, and Venture Capitalists (Paperback)
by Mark Van Osnabrugge , Robert J. Robinson
|
 |
High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies (Hardcover)
by John L. Nesheim
|
 |
Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition) (Paperback)
by James A. Swanson
|
 |
Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can't Get a Date (Paperback)
by Robert X. Cringely
|
 |
The Small Business Millionaire: A Novel Of Heartbreak And Prosperity (Paperback)
by Steve Chandler , Sam Beckford
It is a heartwarming story of rebounding from failure and disappointment to success and fulfillment using basic business tactics, touching on the personal side and on business principles. |
 |
Start Your Own Business (Entrepreneur Magazine's Start Up) (Paperback)
by Rieva Lesonsky
Though not thorough in coverage of every topic, Rieva's book is a complete guide and invaluable resouce for budding entrepreneurs. |
|
|
Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads... and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.
|
|
From Publisher
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and bestselling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
While some of the concepts covered may seem novel, all of them have been proven to work time and again. Among other things, you'll discover:
Why selling is your first business priority and the one thing you should never stop doing
The handful of numbers that are critical to every business
When to cut your losses short and when to let your winners run
The front-end/back-end method of doubling profits easily
Why having a Plan B is as important as Plan A, and when and how to create it.
The difference between pushers, thinkers, organizers, and sellers, and how to attract the ones you need for your business
Over the course of his remarkably successful career, Michael Masterson has helped start and develop dozens of multimillion-dollar businesses, including one whose revenues exceeded $135 million and another still growing at $300 million. Now, with Ready, Fire, Aim, he'll show you how to make your way to the top by designing powerful marketing campaigns that will regularly outsell your competitors; implementing innovative operational procedures that will reduce costs and hassles; and using the revolutionary power of the Internet to reduce customer complaints and increase profits.
To start and grow multimillion-dollar businesses over and over again you have to master certain skills. Ready, Fire, Aim reveals what those skills are and shows you how to quickly master them. Filled with in-depth insights and expert advice, this remarkable guide for entrepreneurs gives you a blueprint for business and financial success that will allow you to enjoy life to its fullest.
|
"Nothing matters more than selling," says the author. "Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, have logos designed, and order a lot of inventory. The reality is they are wasting valuable resources on secondary and tertiary endeavors. If no one is going to buy what you want to sell, you've just wasted a bunch of money on a business that will never be."
- From the book |
|
| View all 5 comments |
Brian Tracy, author of The Way to Wealth , USA
<2008-03-03 00:00>
This is an extraordinary book - full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible. |
Dr. Joe Vitale, author of The Attractor Factor , USA
<2008-03-03 00:00>
Wow! A powerhouse book packed with tried and tested street-smart wisdom. I'm impressed! |
Bill Bonner, founder and President of Agora Inc. , USA
<2008-03-03 00:00>
Michael Masterson's Ready, Fire, Aim hits the mark—dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you'll better understand the challenges you face. And you'll get some 'bulls' eye' insights about how to overcome them. |
Robert Ringer, author of To Be or Not to Be Intimidated, USA
<2008-03-03 00:00>
Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark - stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he's actually done it - over . . . and over . . . and over again. The number of successful businesses he's built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book. |
View all 5 comments |
|
|
|
|
