|
Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands [ILLUSTRATED] (Paperback) (平装)
by Martin Lindstrom, Patricia B. Seybold
| Category:
Branding, Brand management, Marketing |
| Market price: ¥ 278.00
MSL price:
¥ 248.00
[ Shop incentives ]
|
| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Informative and inspiring, BRANDchild stands as one of the top references on marketing to young people. |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
|
| |
AllReviews |
1 Total 1 pages 7 items |
|
|
Stan Davis (Author of Blur and It's Alive) (MSL quote), USA
<>
A real thought-provoker for marketing and business people. BRANDchild is a wonderful tool..." |
|
|
(Philip Kotler) (MSL quote), USA
<2007-01-01 00:00>
This is a must read book if you want to communicate with and market to young people. |
|
|
(Lester Wunderman, Chairman Emeritus and Founder of Wunderman Cato Johnson), USA
<2007-01-01 00:00>
BRANDchild will be a valuable addition to our industry's literature. |
|
|
Allan Watson (MSL quote), Japan
<2007-01-01 00:00>
Martin Lindstrom does a great job letting the reader know that the root of success when communicating with kids is understanding kids, their lives, dreams and hopes. He not only analyzes data from 7 countries, but includes his own experiences with working with kids and with kids related brands. He is able to get his point across without being boring, looking at the subject form different angles. I also checked out the MartinLindstrom.com site. I think it is a great site, with tons of brand info related to kids and general brand trends. Well done! |
|
|
Peter Willardson (MSL quote), USA
<2007-01-01 00:00>
This book is the secret weapon for anyone who markets to kids or wants to. Lindstrom manages to make the subject entertaining and engaging while teaching you a pile of indispensable techniques to capture a kid's heart.
Not only does the book teach you how to market products better, it gets you thinking different. Suddenly, you're developing products and strategies with kids in mind, and you understand why certain products are big hits with kids. Another funny thing about this book...it helps you to understand kids better. For readers with their own kids, this could be the greatest value of all. |
|
|
Lousie McCauley (MSL quote), USA
<2007-01-01 00:00>
Written from the results of a year-long global research study conducted by the brand research firm Milward Brown, this book is rich with information about how children perceive brands, react to marketing, and decide to spend their considerable financial buying power. The study targeted "tweens", children in the 8-14 age group, who have become a global consumer group, through the internet and other technologies.
This book is a must read for anyone marketing to children and it will be as fascinating for parents as for marketers. Much of the information here will be slightly disturbing for adults, and the cold clarity of the author's advice on marketing to tweens will strike some as nothing less than Machiavellian. Consider, for instance, the proven strategy of creating a false website for a "friendly" kid where the marketers feed positive information about their brands to other children. However, marketers would be foolish not to understand that tweens are likely the most marketing and media savvy consumer group on the planet (exposed to 40,000 commercials per year)... and mastering peer-to-peer marketing is not only the most effective, but probably the ONLY effective way to reach them.
The information here about the psychology of tweens relative to brands is just as fascinating. Half of them have experienced the divorce of their parents, or watched their parents face corporate downsizing and uncertainty. They are a hardened group that craves stability and love and above all, control. The uncertainties of their lives makes fear the primary motivator in purchasing decisions. |
|
|
Allan Muninaci (MSL quote), USA
<2007-01-01 00:00>
This book is inspired. And it's not just for 'ad-folk', but anyone who appreciates how much influence kids has on the future of branding. The message in BRANDchild is super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality backed by tons of data and research. If you want a how-to manual on the future of kid's communication, you've found it. If you're anywhere near business, you'd better wake up and listen to Lindstrom's advice in BRANDchild. |
|
|
|
1 Total 1 pages 7 items |
|
|
|
|
|
|
