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Trump: How to Get Rich (Paperback)
by Donald J. Trump, Meredith Mciver
| Category:
Personal Success, Personal development, Motivation, Wealth |
| Market price: ¥ 108.00
MSL price:
¥ 98.00
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 Good for Gifts |
MSL Pointer Review:
Some people don't like Donald Trump or whatever he says, but this book may answer the question how he became what he is. There's always something to learn from a billionaire.
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Author: Donald J. Trump, Meredith Mciver
Publisher: Ballantine Books; Reprint edition
Pub. in: December, 2004
ISBN: 0345481038
Pages: 320
Measurements: 7.0 x 4.2 x 0.9 inches
Origin of product: USA
Order code: BA00010
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- Awards & Credential -
The #1 National Bestseller (in North America). |
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- MSL Picks -
There are plenty of books around on the technical aspects of making money. This one deals with the behavioral ones. Donald Trump is correct in saying that you must have "right ideas" to make money. By that, he refers to practicality and the probability of implementation.
He criticizes equivocation because "analysis paralysis" tends to prevent us from taking definitive action in time to close the deal. Great deals can come and go very quickly. For some people, they come and go while an endless process of analysis paralysis takes place. The author advises managers to keep the door open so that a free flow of ideas can come all the time.
Ultimately, Donald Trump advises to go with your "gut" feel on an important decision. This is so because our feelings tend to reflect an overall holistic impression which is correct more than we think. It's important to connect with people by telling interesting anecdotes . On major deals, "do your homework".
The author asks that we attempt to craft "win-win" situations in negotiations. Consider what the other side wants and advance proposals based upon a consensus formulation. The book explains
the importance of having great assistants who can be counted on to work hard. Despite the existence of a strong organization, a manager needs to assume full responsibility and make timely
decisions - otherwise opportunities migrate elsewhere.
This volume will help you make money by structuring the decision process in an action-oriented way. The methodologies will steer you in the direction of thinking about opportunities and acting upon the ones most promising. The bad managers suffer from "analysis paralysis", "decision-making incapability" and a whole host of adverse behavioral hangups which get in the way of seizing upon good or great opportunities.
The author gives advice which is not written in books-per se. These maxims are in the nature of business common sense and judgment developed over the period of many years and complex deal-making. (From quoting Joseph Maresca, USA)
Target readers:
Young professionals, entrepreneurs, college graduates and students.
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- Better with -
Better with
The Art of the Deal
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Donald J. Trump is the very definition of the American success story, continually setting standards of excellence while expanding his interests in real estate, gaming, sports, and entertainment. Aside from The Apprentice, Trump and NBC are also partners in the ownership and broadcast rights for the three largest beauty competitions in the world. In New York City, the Trump signature is synonymous with the most prestigious addresses, including the renowned Trump Tower, the Trump International Hotel & Tower, the soon-to-be converted Delmonico Hotel at Park Avenue and Fifty-ninth Street (Trump Park Avenue). The Trump Tower, and 40 Wall Street.
He also has acclaimed golf courses in Briarcliff Manor, New York and Palm Beach, Florida and two others in development in New Jersey and Palos Verdes, California. Trump is the number one New York Times bestselling author of The Art of the Deal, Surviving at the Top, The Art of the Comeback, as well as The America We Deserve. All told, these books have sold millions of copies.
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From the Publisher:
First he made $5 billion. Then he made The Apprentice. Now The Donald shows you how to make a fortune, Trump style.
In this candid and unprecedented book of business wisdom and advice. Donald J. Trump reveals the secrets of his success. Over the years, every has urged Trump to write on this subject, but it wasn't until NBC executive producer Mark Burnett asked Trump to star in The Apprentice that he understood people's hunger to learn how great personal wealth is created and first-class businesses are run.
Here Trump tells all – about the lessons taught by The Apprentice and about his real estate empire and his position as head of the Trump Organization. With his characteristic brass and smarts, Trump offers insight on how to invest wisely, impress the boss and get a raise, manage a business efficiently, negotiate anything, and maintain the quality of your brand. Donald J. Trump is one of a kind in American business. Now he shows you how it's done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.
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In the 1980s, I was riding high. After learning the essentials of real estate development from my father, Fred, a builder in Queens and Brooklyn, I'd become a major player in Manhattan, developing Trump Tower, the Grand Hyatt Hotel, and many other top-tier properties. I had a yacht, a plane, and a bestselling book.
One magazine headline said, EVERYTHING HE TOUCHES TURNS TO GOLD, and I believed it. I'd never known adversity. I went straight from Wharton to Wealth. Even in down markets, I bought properties inexpensively and made a lot of money. I began to think it was easy.
In the late 80s, I lost focus. I'd fly to Europe to attend fashion shows, and I wasn't looking at the clothing. My lack to attention was killing my business.
Then the real estate market crashed. I owed billions upon billions of dollars - $9.2 billion, to be exact. That's 9 billion, 200 million dollars. I've told this story many times before, but it bears repeating: In the midst of the crash, I passed a beggar on the street and realized he was worth $9.2 billion more than I was. I saw a lot of my friends go bankrupt, never to be heard from again.
The media had me for lunch. Forbes, BusinessWeek, Fortune, The Wall Street Journal, The New York Times – they all published major stories about my crisis, and a lot of people seemed to be happy about it.
I'll never forget the worst moment. It was 3 A.M. Citibank phoned me at my home in Trump Tower. They wanted me to come over to their office immediately to negotiate new terms with some foreign banks – 3 of the 99 banks to whom I owed billions.
It's tough when you have to tell a banker that you can't pay the interest. An ally at Citibank suggested that the best way for me to handle this difficult situation was to call the banks myself, and that's exactly what they wanted me to do, at 3:00 o'clock on a cold January morning, in the freezing rain. There were no cabs, so I walked 15 blocks to Citibank. By the time I got there, I was drenched…
But I learned my lesson. I worked as hard today as I did when I was a young developer in the 1970s.
Don't make the mistake I did. Stay focused.
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Be a General
I am the chairman and president of The Trump Organization. I like saying that because it means a great deal to me. There are almost twenty thousand members of this organization at this point. I did a print ad once in which I declared, "I only work with the best." That statement still stands.
More and more, I see that running a business is like being a general. Calling the shots carries a great deal of responsibility, not only for yourself, but for your troops. Your employees' lives, to a large extent, are dependent on you and your decisions. Bad strategy can end up affecting a lot of people. This is where being a leader takes on a new dimension. Every decision you make is an important one, whether there are twenty thousand people working for you or just one.
If you are careful when finding employees, management becomes a lot easier. I rely on a few key people to keep me informed. They know I trust them, and they do their best to keep that trust intact.
For example, when I need to know something about my casinos and hotels in Atlantic City, I know I can call up Mark Brown, my CEO, and get a fast and informed answer. If I call Laura Cordovano over at Trump Park Avenue and ask about sales, she'll give it to me exactly as it is. If I call Allen Weisselberg, my CFO, he'll tell me what I need to know in twenty words or less. My senior counsel and Apprentice adviser, George Ross, can do it in ten words or less. Find people who suit your business style and you’ll have fewer problems to deal with as time goes on.
Good people equals good management and good management equals good people. They have to work together or they won't work together for very long. I've seen good management get by with mediocre people, and I've also seen excellent people get stuck in the mires of bad management. The good managers will eventually leave, followed by the good workers, and you will be left with a team that gets along because they're all mediocre. Save yourself time by getting the best people you can. Sometimes this can mean choosing attitude over experience and credentials. Use your creativity to come up with a good mix.
Creative people rarely need to be motivated–they have their own inner drive that refuses to be bored. They refuse to be complacent. They live on the edge, which is precisely what is needed to be successful and remain successful.
One of my former employees was in charge of a new project. He had done a thorough and acceptable job, but I felt that something was missing. It wasn't fantastic, which, knowing his capabilities, it should have been. I decided to challenge his creative ego by mentioning that it was fine but seemed to lack inspiration. I politely asked him whether he was genuinely interested in the project and suggested that perhaps that might be the problem.
Well, the guy went ballistic on me. He was deeply insulted.
And, as you can probably guess, the revision he turned in was terrific. The difference between the first draft and the final version was incredible. I didn't slam the guy because he was usually demanding of himself and had never let me down. But I had to give him a jolt.
Generals motivate their soldiers; they inspire them when it is necessary. They do the same for their highest-ranking officers. We all need a boost now and then. Learn how to tailor your method to the personalities you are managing.
Keep the big picture in mind while attending to the daily details. This can seem like a balancing act, but it is absolutely necessary for success in running a company.
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| View all 10 comments |
An American reader, USA
<2006-12-21 00:00>
The highly pined for MBA degree is something that undoubtedly strengthens not only the individual but society as well. Even so, many business executives and other corporate big-shots are now wondering if the MBA is indeed obsolete, at least in the practical sense and the manner in which the skills are received by students at American Institutions. Among some of the complaints appear to be that leadership and other requisite skills are a little below par. Getting to the point (by the way, a very important aspect to attaining success that Donald covers in this book), a problem among young apprentices and aspiring business leaders, are not prepared to handle the intricacies and complications of smoothly running an institution, be it a small business of 3 employees or a large corporation with thousands of employees. And one thing about the title, there is some credence to Trump picking this title that should be recognizable by those who have succeeded: you can get rich doing anything that you have a passion for. I truly believe this is the single most important "skill" in getting as successful as Donald Trump is. This book only further substantiated those beliefs. |
Corinne Smith, USA
<2006-12-21 00:00>
While he has not written a step-by-step how-to book per se, Donald Trump lets us in on the general philosophies and strategies that he has used in order to become a successful (i.e., rich) businessman. Even if you don't want to "think big" and "live large" like Trump, his advice is good for anyone in a management position. Surround yourself with good people. Know your business, inside and out. Don't equivocate. Pay attention to details. Be positive. Be patient. Never stop learning. Read about other successful people and ventures. Of course, Trump isn't above name dropping and throwing celebrity references into stories whenever possible. George Steinbrenner. Regis Philbin. Arnold Schwarzenegger. The implication is that an added perk to fame and fortune is to be able to be good friends with these folks. You have to wonder whether he's boasting about it or just tossing a little tongue-in-cheek sarcasm back at himself. Maybe it's a little bit of both.
The juiciest tidbits are the small, fun insights into Trump's life. He quite well-read and speaks of books he's reading and worthwhile ones he's already read. His office gets 25,000 pieces of mail a month - including a continuous supply of cookbooks from a woman in Illinois. And he's not a fan of handshakes, what with the germs and dirt and all. The "A Week in the Life" section follows Trump's hectic schedule, filled with constant phone calls, meetings, negotiations, and building site inspections. It's hard to believe he has a chance to read, much less eat or sleep.
The book concludes with the background of The Apprentice TV show and a rundown of the first-season candidates. An additional Appendix lists all the properties currently owned and managed by The Trump Organization. Short chapters keep the pages turning and make this a quick and easy read. But pick it up just for fun. Don't expect to be able to make a million dollars by the time you finish. |
James Duckett, USA
<2006-12-21 00:00>
Trump's star is rising, and this book was written to take advantage of it. The best thing going for this book is that it is, for the most part, brief and to the point. It describes the things that Trump believes will make you rich, gives an example of how he applied it to his life, and then moves on to the next topic.
However, his advice is generally bull crap. If one can get rich by learning to play golf and screwing other people (both something he spent a lot of time on in this book)... there would be a LOT more rich people in the world.
Unfortunately, the book turned to fluff the rest of the time. He spends a lot of time explaining who has made his "screw you list," and ends with information about the Apprentice, season 1. Now, I loved ever episode of it and I very much enjoyed reading how Trump got involved with the show. But most of it sounded like a commercial for the show.
I did like some of his advice, but there wasn't that much in this book that made it astounding or original. Bottom line: I don't think a single person is going to get rich reading this book. |
C. Middleton, Australia
<2006-12-21 00:00>
Personally, years ago, the first time I read about "The Donald", there was something about him that I really liked - I couldn't actually put my finger on exactly what it was, but there was an instant admiration, and a clear, instinctive impression that he was straight forward, honest and tremendously hard working. A true American character.
Through the media we watched his well-publicized divorce from Ivana, and his near bankruptcy in the realm of 9.2 billion dollars. At that time, particularly here in Australia, we had our own 80's millionaires fall from grace, and the public at large loved every minute of it. As a society, we love to see the mighty fall; it seems to be in our natures. But unlike some of our fallen entrepreneurs, The Donald came back and came back with a vengeance, which was an astonishing feat, and for me, very inspiring. Unlike some of my friends and family, I enjoy watching the reality television show, The Apprentice - its value lies in its believable portrayal of the business world and the skill and personality required to survive in that world. This is what prompted me to read Trump's latest memoir, and without reservation, I was thoroughly impressed.
The book is organized in six parts: Business and Management, Career Advice, Money, The Secrets of Negotiation, The Trump Lifestyle and Inside the Apprentice. One can glean from these pages a wealth of advice to achieve success and potential wealth. This advice is from a man who has succeeded many times over, rising from the ashes of defeat like the proverbial phoenix. The writing style is breezy and chatty, as if you were sitting in front of the man in his office. Some of his anecdotes are entertaining to the point where I actually laughed out loud. My favorite chapter would have to be, A Week in the Life, written in a diary format hour by hour through a five-day week. From this one gets a true picture of the man's immense energy level and genuine passion for what he does every day. In fact I was a little exhausted after finishing the chapter and amazed at his capacity for work. And this is the secret: dogged hard work, attention to detail and grasping the big picture. I believe he would be a hard man to work for because he's such a perfectionist, but the experience would be well worth the time and potential anguish.
Because the writing is simple and flowing, the book can be properly read in a few hours. His advice is practical and can be applied immediately. Reading How to get Rich was absolutely an afternoon well spent. Highly recommended. |
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