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A WHACK ON THE SIDE OF THE HEAD: How You Can Be More Creative (Paperback) (Paperback)
by Roger von Oech
| Category:
Innovation |
| Market price: ¥ 168.00
MSL price:
¥ 158.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
This classic book provides a host of tips and techniques on how to be more creative - filled with stories, anecdotes, exercises and provocative illustrations. |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
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Author: Roger von Oech
Publisher: Business Plus
Pub. in: November, 1998
ISBN: 0446674559
Pages: 240
Measurements: 9 x 6 x 0.7 inches
Origin of product: USA
Order code: BA01038
Other information: Revised edition
ISBN-13: 978-0446674553
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- MSL Picks -
Roger von Oech is one of the older voices in innovation. A Whack on the Side of the Head was originally published in 1983. Von Oech is different from most innovation gurus in that he is genuinely well read. This book, like most others in its genre, has a seemingly endless number of cute quotes and little stories. What this means is that he has a good nose for distinguishing important ideas from interesting stories. That, no doubt, is why his book is still selling well twenty years later.
A Whack on the Side of the Head is a book that deserves some time. If you rush this book, you will miss much of its value. People who consider themselves creative will instantly take to this book. People who don't feel they are creative may be a little intimidated by the format of the book, but if they can buckle down and force themselves to give it a chance, they stand to gain the most from the book. Reading this book can help you reawaken the imaginative thinking process most people abandoned in their childhood. It will be as useful for a high school student as it is for an advertising executive or a software programmer.
(From quoting Rolf Dobelli)
Target readers:
General readers.
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Roger von Oech is the president of Creative Think, a California-based consulting firm. He is an internationally recognized leader in stimulating creativity and his seminars and presentations have enriched the creativity of many millions around the world.
He has worked with such organizations as: AT&T, Apple, CBS, Coca-Cola, GE, Hewlett-Packard, Intel, MTV, Mattell, Microsoft, NASA, National Geographic, Nestle, PepsiCo, Procter & Gamble, SONY, and the United States Olympic Swimming Team. He is the author of the best-selling creativity books A Whack on the Side of the Head and A Kick in the Seat of the Pants, and the Creative Whack Pack card deck.
Roger is a Phi Beta Kappa graduate from Ohio State, and earned his Doctorate from Stanford University in the "History of Ideas."
He lives in Atherton, California, with his wife Wendy, and their two children, Athena and Alex.
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From the publisher
Who is Heraclitus, and what is he whacking, you ask? Heraclitus was an ancient Greek philosopher, widely considered the world's first creativity teacher. The deck has 32 cards, each containing a "whack," or eye-opening exercise based on the epigrams of Heraclitus. They will spur creative thinking and allow you to look at a problem from a fresh perspective. Created by Roger von Oech, author of the best-selling book, A Whack on the Side of the Head and the Creative Whack Pack.
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| View all 8 comments |
A reader (MSL quote), USA
<2007-07-04 00:00>
I did seminar and workshop on entrepreneruship and creativity and have read probably about 20 books on creativity. And i have to admit this is the BEST BOOK on creativity. this is THE CLASSIC book on the subject. The author hs just written a new book (EXPECT THE UNEXPECTED) but this onw is WAY SUPERIOR and BETTER.
This is an old book but still freash to read and delighting to enjoy. The samples and the materials are easy to read yet very2 strong and useful.
I gave away this books to friends who want to learn more about creativity and want to change his/her attitude toward life.
Most people know that creativity is one of the key element of success yet so few take action of any sort to do something about it. So do yourself a favor, go and buy this book, read, and start think about it in your daily life. it will be beneficial for your future success and happiness. |
A reader (MSL quote), USA
<2007-07-04 00:00>
In the mid 80's we were looking for books to give to all the managers at an upcoming management conference. I saw this book and knew right away this was a top book. To top it off it was a book that was more likely to be read than others. I called it a "bathroom book", easily read in short time frames.
This book was packed with all the info that we were trying to get across to the management team at the time. Brainstorming, teambuilding, and just plain creative thinking and this book gives you more ways of finding a different way of looking at situations than you would ever think of on your own.
Now some 12 years later I find myself working with the, "Odyssey of the Mind" program and school age people instead of corporate managers. The "Whack on the Side of the Head", in hand to help our future leaders, inventors and innovators, to help them solve their long term & spontaneous problems. The caricatures help to draw the kids into the message, as well as the adults.
Roger Von Oech is a genius.
I love this book so much that I am personally on my 6th copy of this book, most lost to friends who have borrowed and love it so much I just gave it to them. My latest copies have come with "The Whack Pack", and these cards are a must for you desk when you are stuck and can't think of a new angle on something. |
Tom (MSL quote), USA
<2007-07-04 00:00>
Roger's classic book on creativity belongs on everyone's bookshelf. I first read an earlier edition of this book when I was responsible for running a division of a Fortune 500 company. Some of the ideas we developed were the direct result of techniques that Roger shares in his book... the result... a new business concept that grew into a $50 million division in two years.
The book (and related card-deck) is well-researched, written, and the illustrations are wonderful. If you are looking for a book that will whack you (or your organization) into new ways of thinking, order "Whack" today.
This book was a seed that inspired me to explore creativity in depth and to write Aha! - 10 Ways To Free Your Creative Spirit and Find Your Great Ideas. It is wonderful to have had a seminal work like Roger's as a springboard. |
A reader (MSL quote), USA
<2007-07-04 00:00>
I first came across Roger Von Oech when I was a trainer - training other leaders - in a worldwide youth organisation. The ability to think outside the square is important in any lifepath and Von Oech is easy to dip in and out of to get prompted in another direction when life the way ahead looks too narrow.
After borrowing them from libraries many times over the years I now own my own copy of both this and A Kick in the Seat of the Pants, also by Von Oech. I use them frequently and highly recommend them both. |
View all 8 comments |
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