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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (Hardcover)
by Seth Godin
| Category:
Motivation, Decision-making, Career development, Life wisdom |
| Market price: ¥ 148.00
MSL price:
¥ 128.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
A great filter for viewing lots of experiences, a motivational book short on words but long on impact. |
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Author: Seth Godin
Publisher: Portfolio Hardcover
Pub. in: May, 2007
ISBN: 1591841666
Pages: 80
Measurements: 7 x 5.1 x 0.7 inches
Origin of product: USA
Order code: BA00980
Other information: ISBN-13: 978-1591841661
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- Awards & Credential -
From bestselling author of a number of marketing classics, this book ranks #845 out of millions on Amazon.com as of August 18, 2007. |
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- MSL Picks -
Godin's premise is simple yet hard to know if it applies to you: successful people escape from dead ends quickly while staying focused and motivated when faced with temporary set-backs. What makes this even more interesting, is that Godin argues that worthwhile tasks always have what he calls the dip - a low point where progress is no longer being made, and fun is hard to find. In fact the worse the dip, the more one is forced to produce exceptional work to just survive. Once through a severe dip, a person or company emerges stronger and often with a lot less competition (many others quit in the dip and end up as losers). The hard part, and it is not so clear from Godin's book, is to determine whether you are really in a severe dip or a well defined rut that you are afraid to get out of. To help sort this out, Godin distinguishes between quitting a tactic and quitting a strategy. To be successful, one must quit many tactics while remaining focused on a strong (and ultimately successful) strategy. Finally, he gives three questions to ask prior to quitting: 1) Am I panicking?; 2) Who am I trying to influence? and 3)What sort of measurable progress am I making?
This book, like Godin's others is definitely thought provoking, especially for entrepreneurs gutting their way through tough times. This will become a new reference in my business library.
(From quoting Brendan Byrne, Canada)
Target readers:
Managers, professionals, entrepreneurs, MBAs and recent graduates.
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Seth Godin is the author of the bestsellers Permission Marketing, Unleashing the Ideavirus, Purple Cow, Free Prize Inside!, All Marketers Are Liars, and Small Is the New Big, among other books. He is also the editor of The Big Moo, the founder and CEO of Squidoo, and one of the most popular business bloggers in the world.
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From Publisher
The old saying is wrong-winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
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| View all 5 comments |
Publishers Weekly (MSL quote), USA
<2007-08-18 00:00>
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move. |
Anupam Malhotra (MSL quote), USA
<2007-08-19 00:00>
The Dip by Seth Godin is a short book with a message that resonates close to the issue of the "honeymoon period" that many people have with projects, companies, and relationships. The author's basic hypothesis is that anything that is worth doing usually starts off with a period where efforts lead to rewards but that soon turns into a high effort / low reward situation for a while before it picks up a faster pace and heads back up... sometimes way up.
Plotting effort vs. reward on a graph, you see the line take a "dip" after the initial period and that's the reason for the title. The author indicates that it is precisely in the Dip that too many people quit, and never actually get to the point of becoming so good at what they do that they can then enjoy the rewards that come later. He says that this is an important barrier that helps separate the truly committed from the not-so-committed ones. He also says that most work starts out feeling like "Dip" projects but some of them are actually "Cliffs" which may have a longer growth period but never recover from the steep downturn at the end. Additionally, some projects are "Cul-de-Sacs" where you continue to put in effort but never get any reward or get anywhere.
Seth provides examples to help identify the three types of situations and provides some guidelines on how to decide when to quit Cliffs or Cul-de-Sacs. I'm not sure the guidelines are that good, but I think the concepts of Dip, Cliffs, and Cul-de-Sacs are pretty real. Most people that quit probably do so either because suffering the dip is not worth the potential rewards later in their minds, or they have decided that the situation is a likely Cliff or Cul-de-Sac.
Overall a good book that is short and easy to read and provides a good framework for making personal and professional decisions.
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David Dangelo (MSL quote), USA
<2007-08-19 00:00>
This is an insightful book for anyone who has ever been frustrated with a project they questioned for a long period only to produce mediocre results. In this book, the author discusses what it takes to be the best and how to get there by focusing on your niche. Quitting can be a great tool if it leads to long-term success. The author does a very nice job of analyzing why people should quit at times and when it is time to push through the dip to achieve success. |
Manny Hernandez (MSL quote), USA
<2007-08-19 00:00>
When I read the title of this book I couldn't help but checking it out. What I found made me think for a little while. The gist of Godin's "The Dip" makes for more than a good theory, more than a self-help title: it's some great advice in a world where quitting is something that others typically frown upon. Yet, according to him, it may be the best thing to do, given certain conditions are met. He suggests that you decide in advance what those conditions will be, so that you don't choose to leave some unfinished business in the midst of an emotional burst.
In general, while the book doesn't take too much time to process (you will hardly need to spend more than a couple of hours on it), you end up feeling the message could have easily been relayed in a shorter format (long blog posts, anybody?). If you can, check it out in the library or (cough, cough!) while sipping a nice Latte (or two) at your local bookstore. |
View all 5 comments |
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