|
|
10 Simple Secrets of the World's Greatest Business Communicators (10 Simple Secrets) (Paperback)
by Carmine Gallo
| Category:
Business communication, Public speaking, Presentation skills, Communication skills |
| Market price: ¥ 168.00
MSL price:
¥ 148.00
[ Shop incentives ]
|
| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Whether you're a driven, career-oriented individual or not, this book is a must-read. Highly recommended for anyone needing to communicate ideas and vision. |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
Detail |
Author |
Description |
Excerpt |
Reviews |
|
|
|
Author: Carmine Gallo
Publisher: Sourcebooks, Inc.
Pub. in: April, 2006
ISBN: 1402206968
Pages: 240
Measurements: 8.9 x 5.9 x 0.8 inches
Origin of product: USA
Order code: BA01381
Other information: ISBN-13: 978-1402206962
|
|
Rate this product:
|
|
- MSL Picks -
This simple book can be skimmed easily to find out the 10 straightforward secrets of great presenters, but these standard tips are only part of author Carmine Gallo's message. He is equally concerned with the messengers: expert corporate communicators and founders, from Howard Schultz of Starbucks to Richard Branson of Virgin. Although Gallo's secrets aren't so secret (be prepared, be passionate, look spiffy), his style is punchy, if a bit windy and repetitive, and he has gathered a virtual roomful of people you'll find interesting. While his book does offer basic techniques that beginning communicators can use - and old pros have always used - Gallo's real accomplishment is in sharing the insights of his podium role models. We recommend the company Gallo keeps. If you want to feel like an ace presenter, just imagine Colin Powell and Rudolph Giuliani standing right off stage and whispering suggestions to you about what to do next.
(From quoting Rolf Dobelli, USA)
Target readers:
Business, nonprofit and government leaders, managers, entrepreneurs and MBAs.
|
|
Customers who bought this product also bought:
 |
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) (Paperback)
by Garr Reynolds
Cutting through a lot of the silly noise about PowerPoint and getting right to how it can be used effectively, memorably and beautifully, this book a mastery of style and substance. |
 |
You Are the Message (Paperback)
by Roger Ailes
In this bestselling book, an accomplished media master reveals his secrets of powerful communication. Recommended to all business people.
|
 |
The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Hardcover)
by Stephen Denning
Expertly revealing how stories are an irreplaceable part of the leadership toolkit, Stephen Denning's book is an excellent guide to business storytelling. |
 |
In The SpotLight, Overcome Your Fear of Public Speaking and Performing (Paperback)
by Janet E. Esposito
A must-read for anyone who has experienced this fear of public speaking or performing. |
 |
Difficult Conversations: How to Discuss what Matters Most (Paperback)
by Douglas Stone
Based on fifteen years of work at Harvard Negotiation, this book teaches you how to handle even the toughest conversations more effectively and shows you a way out of the dilemma. |
 |
Crucial Conversations: Tools for Talking When Stakes are High (Paperback)
by Kerry Patterson , Joseph Grenny , Ron McMillan , Al Switzler , Stephen R. Covey(foreword)
This is a great book on communicating and conflict resolution, providing down-to-earth advice on how to handle any type of conversation. |
 |
Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the Worlds Greatest Company (Hardcover)
by Bill Lane
A highly recommended primer on how to advance one's career in big companies through excellent communication skills. |
 |
The Definitive Book of Body Language (Hardcover)
by Barbara Pease , Allan Pease
After reading this book, you never go into another meeting without subconsciously, or consciously, trying to recall the lessons in this book.
|
 |
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (Hardcover)
by Jerry Weissman
A bible for power presentations, thorough analysis of the process of speech-making, with great insights, guidance and proven methods. |
 |
Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz (Paperback)
by Diane Diresta
If you speak, you need this book. If you don't speak, you need it even more. |
|
|
Carmine Gallo is a corporate presentation coach and Emmy award-winning journalist who has spent 15 years as an anchor, host and business correspondent for several media outlets including CNN, FOX, CNET and CBS. Visit www.carminegallo.com.
|
|
From Publisher
From business to politics, those who command attention are masters at developing and delivering their message. Never before have so many CEO’s, executives and experts shared the secrets behind their dazzling presentation skills.
|
When journalists introduce a story, it's called The Lead. In television, it's typically no longer than 15 to 30 seconds. It's meant to be so intriguing that you'll want to hear the rest of the story. If all the leads are interesting, you'll stick with the entire newscast. If you watch the whole news program, you'll keep advertisers happy. Happy advertisers keep the staff happy because they retain their jobs, get raises, and if all goes well, they get to attend an awesome holiday party at the Four Seasons instead of Tico's Tacos. And to think it all starts with a great lead!
The easiest way of developing a strong opening for your next presentation, talk, workshop, or meeting is simply to create a compelling lead that you can say in 30 seconds. If you can say it in 20 seconds, even better. The lead should be a short description of your service, product, company, or cause that your grandmother could understand. It must be clear, concise, and compelling. The world's greatest business communicators have their leads down cold. You can, too.
After interviewing more than 2,000 executives and spokespeople in my career, I'm convinced the best stand out by crafting a lead that answers the following four questions in 30 seconds or less:
1. What is my service, product, company, or cause?
2. What problem do I solve (or what demand do I meet)?
3. How am I different?
4. Why should you care?
Answering these questions will help you start strong while giving the rest of your presentation a direction.
During a corporate workshop in Monterey, Calif., I worked with a group of executives on the company's opening pitch. After about an hour of brainstorming, we came up with a powerful 30-second pitch - but only after answering the four questions. Let me start with the result:
Language Line Services is the world's largest provider of phone interpretation services for companies who want to connect with their non-English speaking customers. Every 23 seconds, someone who doesn't speak English enters the country. When they call a hospital, a bank, an insurance company, or 911, it's likely that a Language Line interpreter is on the other end. We help you talk to your customers, patients, or sales prospects in 150 languages!
This takes less than 30 seconds to say and gives potential customers a reason to learn more about the company. Watch how simple it was to put this example together after answering the four questions:
Question 1: What is my service, product, company or cause? "Language Line is the world's largest provider of phone interpretation services." If your company doesn't offer a tangible product, but a service, say so.
Question 2: What problem do I solve? "Every 23 seconds, someone who doesn't speak English enters the country." Every service, product, company, or cause must solve a problem or satisfy a demand that's being unmet. Otherwise, you might as well be making buggy whips in the automobile age.
Question 3: How am I different? "When you call a hospital, a bank, an insurance company, or 911, it's likely that a Language Line interpreter is on the other end." By not directly saying "we're number one in the industry," the pitch takes a softer approach but still lets the potential customer know that the company is a leader in its field. Odds are, you're the not the only one doing what you're doing. Be different.
Question 4: Why should you care? "We help you talk to your customers, patients, or sales prospects in 150 languages." Wow! Now I want to hear more. If you can't tell your audience why your product or service will improve their lives (or their financial well-being), they will dismiss you faster than movie audiences tuned out "Gigli."
It's that simple to start strong. Answer those four questions and you'll stand out. Your listeners just want to know, in a clear and concise pitch, what you do, what problem you solve, how you're different, and why they should care about you or your message.
Chamber of Commerce catastrophe
While writing this chapter, I attended a Chamber of Commerce luncheon in which a local firm was featured as the company of the month. The chamber's executive director read a description of the company from its Website -- hardly a stirring introduction that showed no personal touch. Nothing new, I thought. This is the same scenario repeated in thousands of meetings around the world every day. At least the CEO of the featured company had a platform to pitch his company. He would surely dazzle the crowd, wouldn't he? As is often the case, the CEO fell flatter than a Ray's New York-style pizza.
On this particular day, the CEO first thanked the group and proceeded to "pitch" his company. He said his company provides Web design and hosting, and if anyone in the group needed help, call or visit the Web site. That's it. I'm not kidding. Not a word more. He didn't seem nervous, he just hadn't mastered this Simple Secret: He blew an opportunity to start strong and end with a call to action.
A quick Google search will turn up 5.5 million sites under the term "Web design and hosting." Everyone does it. What made this guy's company any different? Get this: I only learned at the end of the luncheon that this particular firm designed the chamber's Web site and won an award for it! Look, you don't have to boast like Donald Trump, but c'mon, give me a little something.
Imagine if this particular CEO had mastered his 30-second lead by saying:
"Thank you for making my company, XYZ, the featured firm of the month. It's especially timely this month as we helped the chamber of commerce boost its membership. We work with local companies to improve their sales by designing more effective Web sites [What is our service]. Every business needs a Web site if it's to be taken seriously, but research shows that the vast majority of Web sites fail to improve business as much as they should. Our clients have a different experience [What demand we meet]. We design and host more local Web sites than any other firm. In fact, most of you are familiar with the chamber's Web site that we designed. We're proud to say it has a won an award as the best Chamber of Commerce Web site on the West Coast! [How we're different]. But we're not in this to win awards. We're in it to make our clients money. On average, our clients find that sales soar 25 percent within two weeks of launching their Web site [Why should you care].
Okay, so it might take a little longer than 30 seconds to say. Maybe 40 seconds. But you get the point. It's clear, concise, and compelling. A lead like this will grab the audience's attention, keep them interested and possibly get their business. |
|
| View all 6 comments |
Jeff Taylor, Founder and Chief Monster, Monster.com, USA
<2008-05-05 00:00>
As a leader, you have to do more than promote your brand...you have to live it! Carmine Gallo's engaging new book will show managers and executives how to embody the promise of their companies' products and services, and get people excited about their brand. |
Barbara Corcoran, Founder, Corcoran Group, USA
<2008-05-05 00:00>
I wish that 10 Simple Secrets had been available when I was just starting as a real estate agent in New York. It would have shaved years off my learning curve as a public speaker. Carmine's book is a must-read for service professionals, CEOs, managers or anyone who needs to persuade for a living. |
Ron Ricci, Vice President of Corporate Positioning, Cisco Systems, Inc., USA
<2008-05-05 00:00>
If you run a company or aspire to, this book is a must-read to understand how the CEO is the most effective tool in a company's communication arsenal to differentiate itself with customers, employees and investors. |
John C. Dvorak, columnist, PC Magazine, USA
<2008-05-05 00:00>
10 Simple Secrets is a book that should be read by anyone who does public presentations, no matter how expert. Gallo has collected good, often forgotten advice and stitched it together into a valuable resource. A keeper. Highly recommended. |
View all 6 comments |
|
|
|
|
