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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value (Hardcover)
by Dave Ulrich , Norm Smallwood
Category:
Leadership development, strategy, management,value |
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Author: Dave Ulrich , Norm Smallwood
Publisher: Harvard Business School Press; 1 edition
Pub. in: September, 2007
ISBN: 1422110303
Pages: 304
Measurements: 9.3 x 6.2 x 1.1 inches
Origin of product: USA
Order code: BA01414
Other information: 978-1422110300
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Dave Ulrich is Professor of Business at the University of Michigan and co-founder of The RBL Group, an education and consulting firm that helps organizations and leaders deliver value. He has published 12 books and more than 100 articles. Norm Smallwood is co-founder of The RBL Group and co-author of four books. He is also on the faculty of the Executive Education Center at the University of Michigan Business School. They are co-authors of Results-Based Leadership and How Leaders Build Value.
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From Publisher
Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. —In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms’ investors,
customers, and employees—elevating market value and creating a sharp competitive edge.
The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm’s leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders.
With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique-and use your leadership brand to leave rivals far behind.
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The New York Times, USA
<2008-07-10 00:00>
The authors lay out a straightforward six-step process of creating a leadership brand |
Investor's Buisness Daily, USA
<2008-07-10 00:00>
The ultimate test of a leadership brand occurs only after the top leader steps down... |
International Human Resources Information Management, USA
<2008-07-10 00:00>
Put this book on your reading list it presents a comÂpelling and practical approach to developing and susÂtaining a leadership brand. |
A guest reviewer, USA
<2008-07-10 00:00>
Legendary organizational theorist James March once called leadership a "bogus concept." His disparaging label definitely applies to the fuzzy material masquerading as leadership on the shelves of most bookstores. In Leadership Brand, Ulrich and Smallwood avoid this trap. Their "brand" metaphor is useful in at least two ways. First, it links leadership development to a business concept most people understand: brand development. This makes the ideas more concrete. Second, it follows logically from Ulrich and Smallwood's recent emphasis on intangibles, the non-financial assets that account for nearly half of a publicly traded company's market capitalization. Powerful brands epitomize intangible value, but leadership is perhaps the king of intangibles, since it drives all other organization capabilities. Linking the two concepts -- leadership and brand -- is a nice touch. Ulrich and Smallwood are developing an impressive stream of related work, of which Leadership Brand is the latest and perhaps best exemplar. |
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