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Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top (Paperback)
by Larry Kahaner
Category:
Competitive intelligence, Competition, Strategy, Marketing |
Market price: ¥ 230.00
MSL price:
¥ 198.00
[ Shop incentives ]
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Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
Good for Gifts
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MSL Pointer Review:
The age of information is over; the age of intelligence has begun. Does your company understand the difference? Read this book for the answer.
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If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
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Author: Larry Kahaner
Publisher: Touchstone
Pub. in: February, 1998
ISBN: 0684844044
Pages: 304
Measurements: 9.1 x 6.1 x 0.9 inches
Origin of product: USA
Order code: BA15091
Other information: ISBN-13: 978-0684844046
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Rate this product:
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- Awards & Credential -
Book-of-the-Month Club selection and BusinessWeek Bestseller, which has been translated into six languages. Although not a textbook, it is used by many universities to teach competitive intelligence to students. |
- MSL Picks -
Competitive Intelligence is not just the latest management fad; it's THE business discipline of the next century - because it offers a systematic method for turning raw information into actionable intelligence. I've read several books on the subject and this is the best. It's for all managers who must make the right decision. As Kahaner says: If a manager makes the right decision he (or she) is a hero. If not, he's a bum! This book will keep you from making foolish decisions.
(From quoting a guest reviewer)
Target readers:
Corporate strategiests, corporate planners, CEOs, entrepreneurs, marketing and business development managers, consultants and MBAs.
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For more than 20 years, Larry Kahaner's books, lectures, articles, workshops, and private consultations have helped company managers achieve their goals.
His work focuses on four cutting-edge disciplines designed to sharpen managers' decision-making skills: Ancient Business Wisdom, Competitive Intelligence, Values-Based Decision-Making, and Lessons from the Masters.
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From Publisher
From combing the Internet and routine filings with government agencies to employing complex chemical analyzes, competitive intelligence reveals where the market is going, who is leading it, and why. Japanese companies have had competitive intelligence divisions for years, but companies in the rest of the world are far behind in the critical business practice of assembling and converting peripheral data and matters of public record into a market advantage. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
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A guest reviewer (MSL quote), USA
<2008-11-22 00:00>
After I finished this book all I could think was that I hoped my competitors hadn't read it as well! Kahaner takes a closely held secret of some of the top international corporations and exposes it for what it is - a highly effective marketing tool. Competitive intelligence isn't business spying. It's a process of turning raw information from any number of sources into valuable intelligence. Kahaner is at his best when he's describing the Japanese kiretsu and their powerful use of business intelligence to command international markets. This book completely changed the way I look at business and what it takes to succeed. Now I know the difference between information and intelligence. It's a difference that can mean life and death in today's competitive markets. |
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