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The Design of Everyday Things (Paperback)
by Donald A. Norman
| Market price: ¥ 170.00
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Author: Donald A. Norman
Publisher: Basic Books
Pub. in: September, 2004
ISBN: 0465067107
Pages: 272
Measurements: 8.1 x 5.4 x 0.9 inches
Origin of product: USA
Order code: BA01665
Other information: ISBN-13: 978-0465067107
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- Awards & Credential -
Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback. |
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Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is also Professor of Computer Science at Northwestern University and the author of Things That Make Us Smart, Memory and Attention, and The Invisible Computer.
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From publisher
Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
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Tom Peters (MSL quoted), USA
<2009-02-05 00:00>
This book is a joy - fun and of the utmost importance. |
Tom Peters (MSL quoted), USA
<2009-02-05 00:00>
A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. "This book is a joy - fun and of the utmost importance. |
From a guest reviewer , USA
<2009-02-05 00:00>
As a computer software engineer, I have found two books that should be required reading for all developers. One is The Mythical Man-Month, Fred Brooks' classic study on project management. The other is this work by Donald Norman, the father of user-centered design. Through a series of simple yet powerful examples, Norman examines why some products are a pleasure to use while others lead to frustration and anxiety. The book uses objects as simple as refrigerators and faucets to explain how conceptual models, feedback, and physical and cultural constraints come together to produce a product design that is intuitive and comfortable to use. A subject that in less capable hands could be dry and academic instead comes alive under Norman's vivid style and entertaining anecdotes. This is a brilliant work, an absolutely essential reference, and a book that I find myself reading again and again. |
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