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Juan Antonio Fernandez is Professor of Management at CEIBS, Shanghai, China. He served as the Director of the Diploma in Management Program at CEIBS from 2000 to 2002 and Director of the Center of Entrepreneurship from 2002 to 2005. He was Visiting Scholar at Harvard Business School (USA) in the spring of year 2003 and at the University of Lancaster (UK) in 2006.

Before joining CEIBS, he was professor at the School of International Business (ESCI) in Barcelona, Spain. He has taught at the Korean Development Institute (Korea), Asian Pacific University (Japan), IESE (Spain), John Cabot University (Italy), EADA (Spain), and The Mongolian Technical University (Mongolia).

From 1997 to 1999 he was a member of the faculty of the Management Development Program at the Food and Agricultural Organization (FAO) of the United Nations. His prior experience includes serving as the CFO and member of the board of directors of Anfi del Mar S.A., Norway, advisor to the Ministry of Commerce of the Government of the Canary Islands, and Financial Analyst for the Industrial Spanish Bank, Spain. He was also the Assistant to the Commercial Attache of the Spanish Embassy in Venezuela.

Prof. Fernandez received his Ph D and MBA degrees from IESE, Spain. He received a Diploma in Economics from The Economic Institute, University of Colorado, USA. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, Asian Case Research Journal, and the Barcelona Management Review. He has contributed to the following books: Employment and Manager's Career and State-Owned Enterprise Reform: Chinese Practice & Spanish Experience. He is the author and co-author of a number of teaching cases. He has written three books CHINA CEO: Voices of Experience, Chinese SOEs Reform: CEO and Industry Perspective, and China CEO: A Field Guide. A fourth book in preparation is based on HR practices of MNCs in China.

His current research is in the following areas:Managing Multinationals in China: CEOs experience; Chinese State Enterprises: adaptation to the market economy; Foreign Entrepreneurs in China; Human Resource Management of MNCs in China.

From publisher

Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.

Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom.

Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China.

These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.