Influence: The Psychology of Persuasion (Collins Business Essentials) (Paperback)
by Robert B. Cialdini, Ph.D.

One of the bestselling sales books and probably the best written book on the art of persuasion.

SPIN Selling (Hardcover)
by Neil Rackham

Practical and internationally proven steps to selling success. A must-read for sales professionals.

Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Paperback)
by Geoffrey Moore

A never-out-of-date classic for the library of every technology marketing executive.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hyper-growth Markets (Paperback)
by Geoffrey A. Moore

Using the "tornado" metaphor correctly, this book suggests that turbulence of unprecedented magnitude has occurred within the global marketplace which the Internet have created. Should be read with Crossing the Chasm.

Think like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing how and why Your Customers Buy (Paperback)
by Bill Stinnett

Sales professionals looking for an edge over competition can hugely benefit from understanding and applying the paradigm of Thinking like Your Customers.

Solution Selling, Creating Buyers in Difficult Selling Markets (Hardcover)
by Michael T. Bosworth

The standard in high value selling, this book is the bible for consultative sales.

The Long Tail: Why the Future of Business Is Selling Less of More (Hardcover)
by Chris Anderson

Interesting and insightful book with fascinating competitive implications for your business in the new-economy context.

Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands [ILLUSTRATED] (Paperback) (Paperback)
by Martin Lindstrom, Patricia B. Seybold

Informative and inspiring, BRANDchild stands as one of the top references on marketing to young people.

Creating Ever-Cool: A Marketer's Guide to a Kid's Heart (Hardcover)
by Gene Del Vecchio

Don’t miss out on this "marketing professionals’ must- read" if you market to kids.

How Customers Think: Essential Insights into the Mind of the Market (Hardcover)
by Jerry Zaltman

An unusual marketing book with profound insight into the role of subconscious in the consumer’s mind and how we can then take advantage of this discovery when we make decisions.