Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Paperback)
by Jay Conrad Levinson

No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable.

Ogilvy on Advertising (Paperback)
by David Ogilvy

A gold mine of ideas - an excellent introduction to the advertising world.

Unleashing the Ideavirus (Paperback)
by Seth Godin

Stop marketing at people and start marketing to them - from this book on!

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Hardcover)
by Robert Scoble , Shel Israel

Learn how blogging has changed business communications and what strategies businesses should consider when diving into the world of blogging.

Why We Buy: The Science Of Shopping (Paperback)
by Paco Underhill

This is a book both McDonalds and Ralph Nader would love - you'll learn about what happens from the parking lot to the checkout stand.

The SPIN Selling Fieldbook (Paperback) (Paperback)
by Neil Rackham

This book is a practical guide for implementing the principles learned in the original book about 'Spin selling' , and put into practice today's winning strategy for achieving success in high-end sales!

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits (Hardcover) (Hardcover)
by Ben Mack (Author), Mark Joyner (Foreword), Dave Lakhani (Afterword)

It tells the finer points of marketing, branding and selling straight. A valuable read for any business, big or small!

Treasure Hunt: Inside the Mind of the New Consumer [BARGAIN PRICE] (Hardcover) (Hardcover)
by Michael J. Silverstein, John Butman

Treasure Hunt takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them.

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (Hardcover) (Hardcover)
by Bryan Eisenberg, Eisenberg, Lisa T. Davis

This book lays out a clear methodology on how to attract and pull customers through each step of their buying process.

Winning Results with Google AdWords (Paperback) (Paperback)
by Andrew Goodman

It is a well-written manual by a true thought leader. A must-buy for marketing professionals and Internet entrepreneurs alike.