Emotional Branding: The New Paradigm for Connecting Brands to People (Hardcover)
by Marc Gobe, Sergio Zyman (Foreword)

Take advantage of the innovative concepts and programs taught by the author to meet the challenges of the new emotion-based economy.

What Clients Love: A Field Guide to Growing Your Business (Hardcover)
by Harry Beckwith

Written in no bull, no fluff style, this book is short, easy, and to the point. A valuable addition to a manager’s library.

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Hardcover)
by Mark Joyner

Written in plain language and with great examples and analogies, this is a must read for those wanting to market their products with the power of words and psychology.

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Paperback)
by Robert B. Miller, Stephen E. Heiman, Tad Tuleja

A perfect sales guide for salespeople who manage complex sales.

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition (Paperback)
by Jay Abraham

Loaded with useful tips, strategies and advice on how to "market" your business and how to set up and use alliances, this book is a brilliant resource of your marketing strategies.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)
by Al Ries, Jack Trout

An all-time classic and bestselleron marketing indispensable to all marketing professionals.

Selling The Invisible: A Field Guide to Modern Marketing (Hardcover)
by Harry Beckwith

An absolute masterpiece on service marketing, no, on both product and service marketing! Exceptionally witty and practical.

Raving Fans: A Revolutionary Approach To Customer Service (Hardcover)
by Ken Blanchard, Sheldon Bowles

In a time when customer service has become a core competency for firms this book teaches you ways how to turn customers into your Raving Fans.

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) (Paperback)
by Peter Kent

The first about search engine optimization, this book cuts through the nonsense, providing a clear and simple explanation of how websites reach top positions in search engines.

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly - Using Only Email (Paperback)
by Joe Vitale, Jo Han Mok

Well woth its weight in gold, this book is packed with much needed information about online ventures and practical guidelines for the Internet business success.