Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. A must read for anyone in sales - period!
This is a guidebook, a treatise on persuasion and an eye opening exploration into what is possible when persuasion is systematically and ethically applied.
Concise, enjoyable read that provides a framework in developing pricing opportunity strategy, "what is clear from this book is that you need to know what your customers value" (NYT).
Showing you how to write effectively and persuasively and teaches you how to craft good advertisements, brochures and commercials, this book is excellent, no-nonsense guide to copywriting.
This surprising book offers a powerful message based on common sense: Companies that treat their customers ethically and honestly will build a dedicated client base, and thus grow steadily and earn "good profits.
Market price: ¥ 288.00
MSL price: ¥ 258.00
Publisher: Harvard Business School Press; 1 edition
