The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Hardcover)by David Meerman Scott
An excellent "must read" for all marketing managers, corporate communications staff and entrepreneurs.
Market price: ¥ 248.00
MSL price: ¥ 228.00
Publisher: Wiley
Pub. Time: June, 2007
Secret Service: Hidden Systems That Deliver Unforgettable Customer Service (Paperback)by John R. DiJulius
No matter what industry you’re in, this solid book on customer service is an eye-opener.
Market price: ¥ 198.00
MSL price: ¥ 158.00
Publisher: AMACOM; 1st edition
Pub. Time: January, 2003
Branded Customer Service: The New Competitive Edge [ILLUSTRATED] (Paperback)by Janelle Barlow , Paul Stewart
An inspiring and thought-provoking read on using customer service as a competitive advantage.
Market price: ¥ 208.00
MSL price: ¥ 168.00
Publisher: Berrett-Koehler Publishers
Pub. Time: September, 2006
How to Sell Anything to Anybody (Paperback)by Joe Girard , Stanley H. Brown
A true sales classic. The vernacular is somewhat dated, but the sales techniques are timeless.
Market price: ¥ 158.00
MSL price: ¥ 128.00
Publisher: Fireside
Pub. Time: January, 2006
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (Paperback)by Ben McConnell , Jackie Huba
This book is excellent - not only as a must read for businesses but for anyone who buys anything.
Market price: ¥ 178.00
MSL price: ¥ 138.00
Publisher: Kaplan Business; Revised edition
Pub. Time: January, 2007
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Hardcover)by Noah J. Goldstein , Steve J. Martin , Robert B. Cialdini
In this book, Cialdini Hits another Home Run with Updated Persuasion Tactics. By making small changes in the way you ask for something, you can increase how often people say yes.
Market price: ¥ 270.00
MSL price: ¥ 218.00
Publisher: Free Press
Pub. Time: June, 2008
How to sell your value and your price (Paperback)by Jan Flamend
Tips, tricks and tools for your sales succes.
Market price: ¥ 500.00
MSL price: ¥ 428.00
Publisher: De Cavalerie
Pub. Time: September, 2007
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)by Maria Veloso
In this must read for beginner Web copywriters, the author shares her "blueprint" for writing effective copy on the web.
Market price: ¥ 230.00
MSL price: ¥ 198.00
Publisher: AMACOM
Pub. Time: June, 2004
BrandSimple: How the Best Brands Keep it Simple and Succeed (Paperback)by Allen P. Adamson
Combining theory and case study to amply illustrate the book's subtitle, this book is a must read for anyone interested in better understanding how to make a good brand great.
Market price: ¥ 170.00
MSL price: ¥ 138.00
Publisher: Palgrave Macmillan
Pub. Time: August, 2007
Integrity Selling for the 21st Century (Hardcover)by Ron Willingham
Market price: ¥ 260.00
MSL price: ¥ 228.00
Publisher: Doubleday Business; 1 edition
Pub. Time: June, 2003
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