This is a superbly written treatise on the subject of influence! Robert Cialdini discusses six ways of influencing people - reciprocation, commitment, social power, authority, contrast, and scarcity.
Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. A must read for anyone in sales - period!
This is a guidebook, a treatise on persuasion and an eye opening exploration into what is possible when persuasion is systematically and ethically applied.
Concise, enjoyable read that provides a framework in developing pricing opportunity strategy, "what is clear from this book is that you need to know what your customers value" (NYT).
Magnificent and invaluable, this sales classic is full of practical and real-world techniques that will help you get the meeting with the decision-makers and close sales.
