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The Little Red Book of Selling : 12.5 Principles of Sales Greatness (精装)
by Jeffrey Gitomer
| Category:
Selling skills, Sales, Sales mastery, Persuasion |
| Market price: ¥ 228.00
MSL price:
¥ 178.00
[ Shop incentives ]
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Sharing his insights on why customers buy and why they appeal to the intrinsic value, this practical book can help improve your sales career. |
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AllReviews |
1 2   | Total 2 pages 12 items |
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Dan Han (MSL quote), USA
<2006-12-25 00:00>
I ran across this book at the localbook store after my eye caught it's bright red cover. Now don't let the cover detract you from the actual content in the book. First off, the style in which Gitomer writes is very casual and he conveys his ideas in a very straightforward almost blunt manner, which I found refreshing.
Most of the content is similiar to ideas encompassed in other sales books: self-confidence, networking, branding, etc.
However, there are some great nuggets in the book that I had never read in other sales books. For example, he talks about how positioning yourself to provide value to a customer will develop into a long lasting relationship with a client. (Ok so that's general but I can't give away all the secrets!)
I particularily liked his networking tips, such as joining Toastmasters or getting involved with your local Chamber of Commerce as a way of exposure and developing relationships.
My only reservation about the book is that at the end of every chapter he promotes his website. While he does mention that branding is an important technique in distinguishing yourself from the competition, I felt it was a bit excessive and annoying. And I found one of his suggestions a bit dubious (mentioned in one of the other reviews: using your child to leave voice messages), but I think he was being only half serious with that one.
Overall, the book is a very easy read, entertaining, and applicable. |
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Steven Kempton (MSL quote), USA
<2006-12-25 00:00>
I have been in sales for at least seven years full time as an Executive Search Recruiter in the US, Japan, and New Zealand. I am a big believer in personal development and so I have read my fair share of sales books. To be honest there are books that forget to tell you that it will be difficult and take time to grow your business and ability but Jeff Gitomer's book does neither of these things. He is brutally honest and at the same time inspirational in his goal to make you the best salesperson you can be... for life. This is not a book for people who need a quick fix to get them out of a slump or to even convince them that a sales career is for them. Jeff's main focus is on techniques and attitude to be the best. Not half way there, but the very best. He doesn't prescribe shortcuts although you can take pieces of his advice and use them the next day, ultimately he is suggesting you take the time to put your heart into your work for a lifetime. It is a concept that people who go to work for a pay check may really struggle to put into practice for an employer, but for business owners and those who want to push themselves for lifelong sales and professional achievement then I highly recommend this book to you. |
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T. Walker (MSL quote), USA
<2006-12-25 00:00>
If you think you've heard it all, seen it all and been there when it comes to keeping a positive mental attitude and making 10 more sales calls a day, Gitomer's Little Red Book of Selling is for you. Gitomer made me realize that I do make dumb mistakes like spend all my marketing money selling to new prospects instead of old clients. I learned dozens of ways to change my sales efforts - thank goodness Gitomer doesn't charge a commission. |
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Julie Scott (MSL quote), USA
<2006-12-25 00:00>
Thus begins the lessons of Jeffrey Gitomer's 12.5 Principles of Sales Greatness.
This book was almost irresistible to me as it sat on the shelf. It reached out to me saying "I am different than the rest! I am valuable! Read me, buy me, recommend me to your friends!"
This book is meant to be studied - used - and studied some more. I appreciate the "12.5" number of principles Gitomer uses (different, again), which he suggests the reader read once and then review and apply.
The reader could literally take this captivating book and create his or her own course of selling study from the pages within. Gitomer's enthusiastic voice rings off the pages and while I don't always appreciate his exact lessons, I find myself liking him.
If he tried to sell me something, I know I would at least take my time to look if not buy right away. That alone is worth the price of a selling book to me.
I don't always agree with what Jeffery Gitomer says, but I really enjoy his writing. Not only that, he is downright likeable. Purely, clearly 100% likeable. |
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Steve Sorensen (MSL quote), USA
<2006-12-25 00:00>
If there is a better designed book, I have yet to see it. This is a little 219-page gem with cloth boards and rounded corners, a pictorial cover, a stitched binding that opens flat, four colors of text on high quality matte finish coated paper, hard-hitting cartoons sprinkled throughout, and a ribbon bookmark. With all these extras it should cost at least 50% more, but it's the content that makes it worth many times its $20 price (or $14 here on Amazon). The design makes it beg to be carried around, opened, read, and digested, and that's exactly why it will be valuable beyond the price.
I'm not the type of salesman this book is directed to, but if I were I'd make it the constitution of my professional life. And if I were the head of a sales team, I'd make it mandatory reading. Every sales principle is delivered with rifle-like accuracy, and every objection to these principles is demolished with hurricane force.
And yet, I hasten to add that we're all salesmen (or saleswomen), according to Gitomer, because to be successful the first thing we have to sell is ourselves. "Many salespeople believe that customers buy their products and services first. Incorrect. The first thing prospects buy is the salesperson. The first sale made is you" (page 199). He's right. He tells us how to do that, and that's why this book deserves readership far beyond the world of salesmen. |
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Dave Gurgel (MSL quote), USA
<2006-12-25 00:00>
This book caught my eye because of its attractive, high-quality binding and glossy paper; the size, shape, and color reminded me of a keepsake prayer book. Yes, it's complete with a red, ribbon bookmark. The layout, cartoon illustrations, and typography are excellent throughout. The book makes a fine coffee-table or office reception area book with bite-size junks of wisdom that we all can use.
It also makes a great gift for those who need a bit more presence, i.e. an ability to sell one's ideas by selling one's self. Although my engineering firm has no salesmen, we do have an abundance of smart but sometime shy and ineffective young engineers who need the interpersonal skills and confident demeanor that the best salespeople display. They each received a copy. |
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Frank Rumbauskas Jr. (MSL quote), USA
<2006-12-25 00:00>
I've been out of sales for 3+ years and have been doing training since. In that time I've read mostly marketing, self-improvement, and general business books, but no new sales books. With this one being the #1 sales book now I decided to give it a read.
In a world where 99% of all sales training books stick with the old-school, time-worn nonsense that doesn't work anymore, The Little Red Book of Selling is a breath of fresh air! Jeffrey Gitomer is no-holds-barred in his very realistic, and very very useful and applicable advice. If you're in sales, you're crazy not to read this book. On top of that, he's very entertaining and fun to read, so instead of forcing yourself to finish like with most business books, you won't be able to put this one down!
You'll love how you can begin using the information you'll learn immediately. The book departs from the idiotic "multiply by this and that and the other thing to determine how many cold calls and proposals you need to make quota." In fact Jeffrey adamantly states that quotas are crap and cold calls are a waste of time. He replaces that old-line thinking with very practical and real-world advice that will begin working for you, today. Don't miss out! |
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John Cassetta (MSL quote), USA
<2006-12-25 00:00>
If you are new to sales, buy The Sales Bible first. After you've gotten good at the basics then you're ready for this book. This is not a 'how to' book, per se. It is more for the people who may have the fundamentals necessary to sell but need to further hone those skills to become masterful. I have read and re-read this book so many times that it has become a part of me. I have given copies to some of my employees and seen dramatic results. If you read this book and don't see immediate results, then as Jeffrey likes to say: "you suck at sales."
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David Brown (MSL quote), USA
<2006-12-25 00:00>
Mine is obviously a dissenting opinion, but I vehemently disliked this little book. As one of the previous reviewers so aptly pointed out, it is not about selling, it is about personal motivation. If you need somebody to tell you the obvious things you need to do to be a successful sales person, then this book may help you. But if you're interested in learning about the sales process, there's just not much here.
The bombastic and cutesy writing quality is a big put-off for me, from the numbered lists that all end in ".5" to the use of semi-outrageous language. The author warns his readers that, "This book contains language used by real people used in real situations in sales." I don't know what crowd he is selling to, but I have been in sales for thirty-five years and I don't recall anyone ever using the word "puke" in a business conversation. The author must really like that word, as he overuses it throughout the book.
My biggest disappointment was that he actually hooked me in the introduction with the concept that we really should be studying how customers buy rather than how salesmen sell. That seemed like a clever and viable to way look at the selling/buying process, but there was unfortunately no follow up on that idea throughout the remainder of the book.
If you're trying to pump yourself up or have work ethic issues, then maybe it's worth the purchase, but if you appreciate good writing and thoughtful analysis, don't waste your twenty bucks.
(A negative review. MSL remarks) |
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James Lindsey (MSL quote), USA
<2006-12-25 00:00>
Great book! Motivational with enough sales techniques to improve any seller's performance. As a sales manager in the competitive world of wireless I'm always seeking a better and faster way to get performance from my team. This book gives practical ideas that can be implemented right away to increase sales. For example page 145 begins the section on how to create an irresistable voicemail message that will make you stand out from your competitors and get the sale. We tried it with very good results.
I also like this book because it's written with the working salesperson's time schedule in mind. Easy to read. Easy to carry. The cloth cover makes it durable in the field. No flimsy soft cover to worry about here. A good thing because you'll be referring to it often during your sales career.
If you're serious about selling success add Little Red Book of Selling to your sales library. Act on the priciples and ideas and you too will discover why people hate to be sold but they love to buy. |
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1 2 | Total 2 pages 12 items |
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