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Learn to Earn: A Beginner's Guide to the Basics of Investing and Business (平装)
 by Peter Lynch, John Rothchild


Category: Investing, Stock investing, Investment
Market price: ¥ 158.00  MSL price: ¥ 148.00   [ Shop incentives ]
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MSL Pointer Review: The classic guide for beginners, written by America's #1 fund manager.
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  AllReviews   
  • Spencer Hall (MSL quote), USA   <2006-12-28 00:00>

    This is book is a great primer on the basics of investing. The language does seem geared towards a younger audience, but the information presented is useful for new and would-be investors of all ages and is very easy to read (I finished it in 3 days). For me, the book was a good brush up on different investing options. Lynch weighs the pros and cons of different investments and strategies, but in the end stresses that the most earning potential at the end of the day is in stocks. The book also includes great tips and advice on how to choose strong companies with potential for growth. This book was definitely the gentle 'shove' I needed to start investing and building a strong portfolio.

    I think the book would be even better with a little updating- a bit of information or insight on the different online brokers would have been very helpful.
  • Hub Jose (MSL quote), USA   <2006-12-28 00:00>

    This book is great and the title reflects what is in the book. The little history section is interesting. I am a High School teacher and an investor. I have bought this book for some of my students and friends who have shown and interest in investing because it is an excellent introduction to the markets. I plan on buying more. There is much more to learn and this book is a good start!
  • Dan Ring (MSL quote), USA   <2006-12-28 00:00>

    To Peter Lynch, success in the stock market is pretty basic: if a company's earnings rise, then the stock price goes up. "This simple point - that the price of a stock is directly related to a company's earning power - is often overlooked, even by sophisticated investors," the former Fidelity Magellan manager writes in Learn to Earn, his third book on investing. "This is the starting point for the successful stock picker: find companies that grow their earnings over many years to come."

    One of the best managers in the history of mutual funds, Lynch is certainly the person to help people choose the right stocks and understand the market. More so than One Up on Wall Street or Beating the Street, this Lynch book is for beginning investors of all ages. Lynch and coauthor John Rothchild are family men who are worried that teenagers aren't learning enough about the importance of American companies in improving lives and creating wealth. Lynch questions why students are taught that Hamlet was a tragic hero and Napoleon was a great general, but they don't know that Sam Walton founded Wal-Mart. In fact, Lynch's grasp of the past is one of the strengths of the book. One of the best chapters is "A Short History of Capitalism," a witty and homespun look at characters like Karl Marx, the Communist who believed capitalism was doomed, and the robber barons, the shrewd railroad magnates of the late 19th century who amassed huge fortunes by manipulating the markets.

    Unlike the robber barons, beginning investors, Lynch says, should stick to the basics: get in the habit of saving and investing and putting aside a certain amount every month; develop a strong stomach because the stock market is going to fall and there's no way to anticipate it; do a little homework so you can understand the reasons to own a particular stock; and buy shares in solid companies and don't let go of them without a good reason.

    This book marks Lynch's coming out as a fan of "direct investment programs," which are offered by many good companies. You purchase a couple of shares or so directly from the company and then you enroll in a plan and buy more shares each month, in some cases without paying a penny in fees and always without a broker--the way Lynch likes it. Lynch loves these plans because they're a great vehicle for investing a little bit at a time over a long period. Grab onto a company and learn about it, Lynch writes. The more you learn, the more you'll earn.
  • Suo Zhigang (MSL quote), USA   <2006-12-28 00:00>

    In the beginning of the book, the authors remarked that high schools have forgotten to teach one of the most important courses of all: investing. History we teach, but not the roles that innovations and companies have played. If you missed this important course in your formative years, then this book is for you. The book is fun to read, and cheap to own.

    The book has four chapters.

    Chapter One reviews the history of capitalism. You will find how stocks got started in Europe centuries ago. You will also learn how, more than a hundred years ago, Europeans invested in the then emerging market: The United States. Their sorrows and joys perhaps will give you some perspective when you invest in today's emerging market in China. You will also read about bubbles in the history, not just the one before the Great Depression.

    Chapter Two covers the basics of investing. The discussion here is mostly intended for people who can invest money for a long time. The basic points here are that you should start invest early, and that stocks are the best performer among various investment options.

    Chapter Three outlines the life of a company. It helps the investor to begin to think like the owner of a company.

    Chapter Four tells the stories of many companies.

    There are two appendices, one on stock picking tools, the other on reading balance sheet.

    The book was published in 1995. Much of the material is timeless. However, if the authors decide to write a new edition, they might want to add more materials about the Internet. For example, a beginner can use a web page like www.finance.yahoo. com to track the performance of stocks and portfolios that he or she has picked, without investing any real money. Also, the Internet has significantly changed the procedure for the individual investor to move money around.
  • Phoenix (MSL quote), USA   <2006-12-28 00:00>

    Never did I think a book on investing could be so entertaining and funny. Lynch is a man of blunt common sense. This is a financial bible in convenient easy-to-digest and often comically-blunt form. It tells you how to have fun picking out stocks and funds in a common sense manner, always pointing out the bottom line. Lynch tells you how to make sense out of all those crazy little numbers you see in the newspaper or in a financial report. As a bonus, Lynch also includes a short history of capitalism. In it, he proves how investors and corporations are true heroes of our great American Republic. Corporate-hating people who like to portray CEOs as crooks who spend too much time on the golf courses never point out how many kids got a G.I. Joe with the Kung Fu grip in the Christmas of '82 as a result of Lee Iacocca's skill and prowess in saving Chrysler and creating jobs for these aforementioned kids' daddies. Or how investors at the Virginia Company of London funded Captain John Smith's mythic trip to Jamestown, where Pocahantas saved him from her relatives who wanted to bash his skull in. All we ever hear in our childhood storybooks are lame, sappy stories. This book is not the masterpiece that One Up On Wall Street is, but one that made me misty-eyed nonetheless.
  • Apache (MSL quote), USA   <2006-12-28 00:00>

    O.k., O.k. so maybe it's not all that simple but I actually meant that in a good way - I'm the type of guy that would rather understand and retain 100% of a simple book than only 10-50% of a more Byzantine treatise. And that's what this book allowed me to do. I am a smart guy who reads and knows a lot about entrepreneurship, building companies, and real estate investing, but I never bothered to learn about the basics of the stock market... it always seemed so... foreign to me. This book got me over that hump... Peter Lynch did a phenomenal job of starting from the basics of yesteryear and building up to the stock market of today - or sort of today... I think the book was written in the pre-Intenet era so some of the info is a bit out-dated.

    Excellent book for a beginner who wants to build a strong foundation of understanding of the stock market. It would make a great gift for a child, teenager, or young person who's intelligent and curious but for whatever reason uninformed about how the stock market works and how they can benefit from its existence.
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