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Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Paperback)
by Cliff Atkinson
| Category:
Microsoft PowerPoint, Computer techniques |
| Market price: ¥ 258.00
MSL price:
¥ 248.00
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| MSL Pointer Review:
This books shows a whole new approach about designing your presentations with PowerPoint . |
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Author: Cliff Atkinson
Publisher: Microsoft Press
Pub. in: March, 2005
ISBN: 0735620520
Pages: 240
Measurements: 9.1 x 7.3 x 0.8 inches
Origin of product: USA
Order code: BA00801
Other information: ISBN-13: 978-0735620520
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- MSL Picks -
These days, not many people head into meetings without the requisite set of PowerPoint slides. But critics are taking aim at PowerPoint and question whether it helps communication or shuts down thinking. Cliff Atkinson believes he's built a better mouse trap. He wants us to dump boring, bullet-riddled slides, and he has a creative solution: he taps Hollywood-style storytelling to transform PowerPoint presentations from endless lists of bullet points into compelling communications.
Beyond Bullet Points is a guided methodology for using the power of storytelling to make PowerPoint presentations effective communication tools, not just speaker notes. Atkinson relies on examples, templates, and downloadable information from his site to demonstrate his concepts and wean the reader off the use of mind-numbing bullets. Atkinson will have you working on your story long before you touch the PowerPoint software, which is not common practice for many presenters. His book is full of other tips to help pull together a compelling and persuasive presentation.
The book presents Cliff Atkinson's three step approach to presentations: Focus, Clarify and Engage. The method is based on story telling with a few twists to compensate for the complex nature of presentations.
Chapter 1 starts with a fictional presentation which the book will transform from a boring bullet pointed presentation to one that engages the audience.
Chapter 2-3 (focus) guides the reader as Cliff describes the process of writing the script for the new presentation.
Chapter 4-6 (clarify) builds upon the previous chapters as the reader is guided through the process of clarifying the presentation's ideas.
Chapter 7 lays out the groundwork to create an engaging script that will certainly bring life to your presentation.
Appendix A summarizes Richard Mayer's excellent research on multimedia learning.
Appendix B discusses Cliff's excellent tool, Beyond Bullet Points Storyboard Formatter.
- From quoting Michael McLaughlin and Eric Barna
Target readers:
Microsoft PowerPoint users
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Cliff Atkinson is an acclaimed writer, popular keynote speaker, and a consultant to leading attorneys and Fortune 500 companies. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation's first Vioxx trial in 2005, which Fortune magazine called "frighteningly powerful." Cliff's book Beyond Bullet Points (Microsoft Press, 2005) is an Amazon.com Top 5 bestseller that expands on a communications approach he has taught at many of the country's top corporations, advertising agencies, law firms, government agencies and business schools including the University of Pennsylvania's Wharton School and UCLA Anderson School of Management.
Cliff received his B.A. in English and journalism from Baylor University in Texas and M.B.A. from Richmond, The American International University in London. As a captain in the U.S. Air Force, he won the title of best commentary writer in the Department of Defense; after his service, he held marketing and consulting positions for start-up companies in San Francisco during the dot-com boom. Cliff currently serves as president of Sociable Media in Los Angeles.
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From the publisher
Improve your presentationsand increase your impactwith 50 powerful, practical, and easy-to-apply techniques for Microsoft PowerPoint. With Beyond Bullet Points, youll take your presentation skills to the next levellearning innovative ways to design and deliver your message. Organized into five sectionsDistill Your Ideas, Structure Your Story, Visualize Your Message, Create a Conversation, and Maintain Engagementthe book uses clear, concise language and just the right visuals to help you understand concepts and start getting better results. Not just a how-to for PowerPoint, this book will help take your presentation skills to the next level! Features 50 innovative, easy-to-apply techniques to help you clarify, visualize, and present your ideas using PowerPoint. Author is a leading presentation-skills consultant. Targeted for intermediate to advanced level users of PowerPoint who are looking to stand out from the crowd and make sure people remember what they say.
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| View all 6 comments |
John S. Brandte (MSL quote), USA
<2007-05-31 00:00>
If you rely on Powerpoint-like presentation in your work, get Cliff Atkinson's Beyond Bullet Points. I had determined that improving my company's presentations had potentially very high returns so I started poking around the net and Amazon for resources to help. At first, I struck out with books that were supposed to improve presentations, but ended up being guides on technically how to use Powerpoint. That was NOT what I was looking for.
Beyond Bullet Points is very different. It is a philosophy about creating presentations whose purpose is to communicate a story, not dump information. Frankly, it was not intuitive for me so I had to decide to just trust that it would work. When I was about ¾ finished, I started to really "feel" what I was doing. And, to my surprise, the most unlikely people really liked the result.
In a world where most business and how-to books are nothing more that restating what you already know (or, what you know isn't true), this one is an exception. I highly recommend it! |
Dixie Darr (MSL quote), USA
<2007-05-31 00:00>
At last a book that recognizes that PowerPoint is not the presentation. If all your information is on the slides, who needs you as a presenter? In easy step-by-step fashion, Atkinson explains how to use Hollywood screenwriting techniques to tell a story. PowerPoint is a powerful software package, but it is NOT the presentation. This is the first book I've seen (and I've been looking) that tells how to use the software to enhance an oral presentation. A great, easy to follow guide to putting together a memorable presentation. I teach communications at a university and I am recommending this book to all my students and everybody I know who gives presentations. |
W. Mark Lanier (MSL quote), USA
<2007-05-31 00:00>
This book is simply incredible. I used it as a trial lawyer to kick my powerpoint presentation up a notch. It actually send the presentation through the roof!
I'm now Cliff Atkinson's biggest fan! |
Robert W. Kellemen (MSL quote), USA
<2007-05-31 00:00>
Atkinson is onto something that many of us learned years ago: Power Point is much more than a fancy overhead! More than that, Power Point is about powerfully communicating your point in story fashion using audio, visual, sound bites, songs, movies, and background graphics to create a mood, tell a story, and motivate to action.
Atkinson's step-by-step method along with his underlying philosophy can be used by the novice, by the bullet-addicted, and by the pro, and all can benefit from his templates. |
View all 6 comments |
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